Product Marketing Manager

HRB; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

HRB in Toronto is seeking a Senior Product Marketing Manager to lead our product marketing strategy and align across Content, Marketing, Product, Operations, HR, and FP&A. You will drive monetization initiatives and craft compelling product messaging to engage players and grow revenue.

In this hybrid role, you will own revenue and retention metrics, design pricing frameworks, launch integrated campaigns, and collaborate with executive leadership to steer cross-functional initiatives using

Qualifications

• 5-7 years of product marketing experience.
• Proven pricing frameworks and monetization track record.
• 2+ years of leadership owning revenue and retention metrics.
• Experience launching integrated campaigns with offers, bundles, and reactivation.
• Ability to present strategic insights to executive stakeholders.
• Interest in integrating AI-driven tools for analytics and optimization.
• Strong data-driven decision making and risk mitigation.
• Excellent written and verbal communication; strong KPI mindset.
• Experience collaborating with Content, Marketing, Product, Operations, and FP&A.
• Leveraging data analytics for pricing, promotions, and insights.

Responsibilities

• Own primary product revenue and retention metrics.
• Define monetization strategy with pricing frameworks and in-app pricing.
• Oversee promotions, bundles, release cadences, and reactivation.
• Manage integrated product communications with full-funnel campaigns.
• Use player feedback and market data to drive insights and improvements.
• Collaborate with executives to align cross-functional initiatives.

Skills

Product marketing

Pricing frameworks

Monetization strategies

Leadership

Integrated marketing campaigns

Executive communication

AI-driven tools

Data-driven decision-making

KPIs

Cross-functional collaboration

Data analytics

Pricing and promotions

Tools

A/B testing methodologies

Job description

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us

We believe that each team member is unique and brings exponential value to the company. In return, we provide you with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our team and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

About the Role

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you’ll do

• Own primary product revenue and retention metrics
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Requirements

Must-Haves:

• 5-7 years of experience in product marketing
• Proven track record in developing pricing frameworks and monetization strategies
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
• Evidence of effectively communicating strategic insights to executive stakeholders
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
• Excellent written and verbal communication skills for crafting cohesive product messaging
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
• Experience setting and monitoring KPIs to evaluate campaign performance
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights

Nice-to-Haves

• Gaming and/or live operations background
• History of managing real-time player engagement and in-game promotions
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)