Lifecycle Marketing Manager

Borrowell; Toronto; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

WFH Reimbursement

Employee Development Benefit

Maternity & Parental Leave Top-up

Flexibility

Job summary

Borrowell is seeking a Lifecycle Marketing Manager to own end-to-end strategies for our member lifecycle and subscription lifecycle. You will drive onboarding, engagement, churn prevention, and reactivation across email, push, and in-app channels, shaping the strategy and cadence to maximize retention.

You will design targeting rules, experiment-driven roadmaps, and leverage BI tools to measure performance.

Qualifications

• 4+ years in lifecycle marketing, CRM, retention, or marketing automation with direct ownership of triggered and journey-based programs.
• Hands-on experience with an enterprise ESP or engagement platform (Braze, SFMC, Iterable, Klaviyo).
• Proven ability to shape contact strategy, frequency rules, suppression logic, and journey prioritization.
• Strong experience building behavior- and intent-based targeting and designing lifecycle experiments that move discovery and retention metrics.
• Ability to design audience logic, interpret BI performance, and work with propensity model outputs.
• Clear, structured communication to manage cross-functional partnerships and reporting for senior audiences.

Responsibilities

• Own end-to-end strategy and execution of Borrowell’s core member lifecycle and subscription lifecycle.
• Ensure seamless member experience across email, push, and in-app channels.
• Own lifecycle roadmap and design experiments to drive platform discovery, product engagement, and retention.
• Set standards for contact strategy and targeting logic, and collaborate with sales, product, and growth teams.

Skills

Lifecycle marketing

CRM

Retention

Marketing automation

Tools

Braze

Salesforce Marketing Cloud

Iterable

Klaviyo

Job description

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the Role:

As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation. You will ensure a seamless member experience across email, push, and in-app channels. As the lifecycle lead, you will also own the lifecycle roadmap, set the standards for contact strategy and targeting logic, and design experiments to drive platform discovery, product engagement, and retention.

• Experience:4+ years in lifecycle marketing, CRM, retention, or marketing automation with direct ownership of triggered and journey-based programs.
• Platform Expertise:Hands-on experience with an enterprise ESP or engagement platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo).
• Strategic Capability:Proven ability to shape contact strategy, frequency rules, suppression logic, and journey prioritization.
• Targeting & Experimentation:Strong experience building behavior- and intent-based targeting and designing lifecycle experiments that move F30 discovery and retention metrics.
• Data Fluency:Ability to design audience logic, implement dynamic scripting in content, interpret performance in BI tools (e.g., Looker, Tableau), and work with propensity model outputs.
• Communication:Clear, structured communication skills to manage cross-functional partnerships and reporting for senior audiences.

Nice to Have:

• Hands-on Braze experience
• Subscription retention experience (churn, cancel saves, win-back).
• Experience with propensity, churn-risk, or next-best-action models.
• Fintech or regulated consumer environment experience.
• Basic SQL proficiency.
• HTML/CSS familiarity.
• Knowledge of anti-spam regulations (CASL, CAN-SPAM) and deliverability fundamentals.
• CDP/Reverse-ETL experience (e.g., Hightouch, Segment, mParticle).
• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role will require you to attend in-person meetings and team-building events once or twice a month at our Toronto office.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $90,000 – $140,000 CAD. Starting pay is determined by the candidate’s relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.