Marketing & Growth Operations Manager

Float; Toronto; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Equity options

Hybrid work model

Catered team lunches

Dog-friendly office

In-office days in Toronto

Job summary

Float is Canada’s fintech leader, based in Toronto, seeking a Marketing & Growth Operations Manager to scale our marketing operations. You’ll partner with the Head of Growth Marketing and the Growth PM to enable pipeline generation and revenue growth through attribution, lead scoring, and improvements across self-serve and sales-driven motions.

Your first objective is auditing the marketing funnel end-to-end, then designing measurement, forecasting, and improvements to CAC and lead quality

Qualifications

• 5+ years of experience in marketing operations, revenue operations, or growth operations.
• Hands-on experience building multi-touch attribution models.
• Track record of lead or lifecycle scoring models, with real numbers.

Responsibilities

• Own marketing attribution and the systems to measure spend effectiveness.
• Build and ship a PQL scoring model to hand self-serve users to Sales.
• Identify and close root causes of funnel leakage across self-serve and inbound motions.

Skills

Marketing operations

Attribution modeling

Lead scoring

Dashboards

SaaS experience

Cross-functional partner

Tools

HubSpot

Salesforce

Braze

Job description

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.

As one of Canada’s fastest growing companies and top-rated startups in 2025, 2024 and 2023, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.

Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.

AI Use in Our Hiring Process

We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

About the Role

We're looking for a Marketing & Growth Operations Manager to build on the early foundations of our marketing operations function. You'll partner with our Head of Growth Marketing, our Growth PM, and the broader RevOps org to enable pipeline generation and revenue growth. To do this, you will own the evolution of marketing attribution, lead-scoring and nurture processes, and close the gap between our self-serve and sales-managed motions.

Your first project: audit the marketing and self-serve funnels end-to-end to understand what's measured, what's broken, and where the gaps are. Once that diagnostic picture is clear, you'll move into solutioning — measurement, attribution, and forecasting.

What You’ll Be Responsible For

• Own and manage marketing attribution, building the systems needed to see where marketing spend is winning, losing, and where to invest next.
• Build and ship a product-qualified-lead (PQL) scoring model that hands self-serve users to Sales with a process Sales can act on
• Identify and close root causes of funnel leakage across the self-serve and inbound marketing motions — with before/after evidence, not just a diagnosis.
• Move cost/efficiency metrics — CAC, CAC payback, cost-per-lead, cost-per-qualified-opportunity — through real experiments and interventions you run yourself.
• Own the on-ramps and off-ramps between the self-serve and sales-managed funnel, in partnership with our Growth PM.
• Partner with our BDR team to improve outbound efficiency and automate list management.
• Bring order to a marketing tech stack that today spans HubSpot, Salesforce, and Braze — improving orchestration between systems rather than working around the gaps.
• Become a trusted source of truth on funnel performance for Growth, Marketing, and Sales Ops.

About You

Here’s what sets you up for success at Float:

• You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
• You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role.
• You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.
• You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
• You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

In addition to living our values, you bring:

• 5+ years of experience in marketing operations, revenue operations, or growth operations.
• Hands‑on, practical experience building, fixing, or owning multi‑touch attribution models — not just conceptual familiarity with different attribution approaches.
• A track record of building lead or lifecycle scoring models, ideally one you can speak to with real numbers (e.g., pipeline generated, SQLs surfaced).
• Fluency with CAC, CAC payback, cost‑per‑lead, and cost‑per‑qualified‑opportunity, with an example of directly owning work that moved one of these metrics.
• Comfortable navigating a marketing tech stack and building or owning dashboards and reporting yourself, rather than only consuming what a data team builds.
• Experience in SaaS environments where self‑serve and sales‑managed segments coexist.
• A systems thinker who also executes — someone who designs the fix and sees it through personally.
• Comfortable navigating ambiguity in a fast‑paced environment with limited existing documentation.

This may not be the role for you if:

• You want an established, well‑documented function to step into rather than build from close to scratch.
• You've only worked in an oversight capacity on attribution and haven't built or fixed a model hands‑on.
• You want a team to manage or lean on — this is a high‑autonomy, individual‑contributor seat.
• You're looking for a narrow, single‑channel specialization rather than a broad remit spanning attribution, scoring, systems, and cross‑functional partnership.

Why You Should Join

• Work at one of Canada's fastest-growing fintech companies
• Make a real impact in a high‑autonomy, high‑growth role
• Collaborate with an ambitious and supportive team
• Competitive compensation, equity options, and benefits
• Hybrid work model – we are based in Toronto with in‑office days for connection and collaboration
• Enjoy catered team lunches every Tuesday, Wednesday and Thursday
• Bring your pup to our dog‑friendly office
• Thrive in a high‑trust, high‑performance culture where your work truly matters

In Short

At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.

We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic ([e-mail]), and we’ll work with you to make sure you have what you need to succeed.