Growth Marketing Specialist

Jobtailor; Toronto; On-site; CAD 65,000 - 95,000; Full time

Job summary

Jobtailor in Toronto, Ontario is seeking a Performance Marketing professional to develop content briefs, run paid social campaigns, and analyze performance across platforms. The role emphasizes influencer campaigns, A/B testing, and collaboration with an agency for Google campaigns.

You will manage ecommerce product feeds, track metrics, and contribute to creative strategy while collaborating with cross-functional teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel.

Job description

• Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel
• A/B test creative strategy to grow and convert audience segments and improve paid media creatives
• Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking
• Conduct creative analysis and industry research to inform and optimize paid marketing strategies
• Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting
• Analyze marketing performance, update reports, and track key metrics
• Partner with the agency on Google campaign execution, creative updates, and content delivery
• Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives
• Participate in campaign ideation and prepare marketing briefs for paid channels
• Manage multiple projects while maintaining creativity and attention to detail
• Monitor content trends and develop innovative ideas aligned with targets
• Support Content Marketing Production from development through execution
• Report to the Senior Manager, Growth Marketing

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 2–4 years of experience in performance marketing
• 2 years focused on paid social running Meta and TikTok
• Proficiency in Meta, Meta Business Suite, TikTok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen, and GA4 as an asset
• Demonstrated success running influencer campaigns across Meta, YouTube, TikTok, and other platforms
• Comfortable participating in photoshoots and video recordings
• Experience managing ecommerce product feeds
• Detail-oriented and organized; able to manage multiple tasks in a fast-paced environment
• Project management experience is an asset
• Comfortable working with data to track performance and identify optimization opportunities
• Understanding of e-commerce and its digital marketing landscape
• Able to work independently and in a team environment

Core Competencies

Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a strong focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives.

Highest-signal resume keywords

• Performance Marketing
• Paid Social Campaign Management
• Influencer Campaign Execution
• Data Analysis and Optimization
• Project Management

ATS Optimization Keywords

Hard Skills

• Content Brief Development
• A/B Testing
• Digital Marketing Campaign Execution
• Creative Analysis
• Ecommerce Product Feed Management

Soft Skills

• Detail-Oriented
• Organized
• Creative Thinking
• Team Collaboration
• Independent Work

Industry Keywords

• E-commerce
• Digital Marketing
• Influencer Marketing
• Campaign Ideation
• Content Marketing

Tools & Technologies

• Meta Business Suite
• TikTok
• Google Search
• Performance Max
• GA4