Performance Marketing

Jobtailor; Vancouver; On-site; CAD 90,000 - 150,000; Full time

Job summary

Jobtailor is hiring in Vancouver to lead full-funnel paid acquisition across digital and traditional channels. You will own spend, ROAS optimization, and measurement frameworks for campaigns spanning Google, Meta, YouTube, and offline media.

The role emphasizes data-driven budgeting and rapid testing to maximize CAC reduction and throughput. The ideal candidate has hands-on experience with GA4, CRM systems (HubSpot a plus), and direct response with multi-channel attribution.

Qualifications

• Manages $30K+/month in spend across multiple channels.
• Digital and traditional/offline channels with real spend and results.
• Demonstrated ROAS/CAC track record with decisions and timing.
• Fluent in GA4, ad-platform reporting, and CRM systems (HubSpot preferred).
• Comfort with spreadsheets or SQL to validate reporting.
• Aggressive testing discipline and quick pruning of underperformers.
• Experience in healthcare/Medicare/insurance advertising is a strong plus.
• Experience marketing to seniors or adult children making decisions for parents is a strong plus.
• Direct response involving phone-based or human-assisted conversion paths is a strong plus.
• Experience building a channel from zero is a strong plus.
• Application includes scaled channel with spend/ROAS-CAC results, a discontinued channel, and a first-90-days budget hypothesis.

Responsibilities

• Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor and more.
• Build traditional and offline demand-generation programs (direct mail, print, radio, CTV/linear, events, partnerships).
• Manage blended CAC, channel-level ROAS, and cost per completed intake.
• Direct ad-creative concepting, testing and iteration.
• Define measurement and attribution for digital and offline-heavy funnels.
• Present monthly budget-allocation plans and defend spending with data.

Skills

Full-Funnel Paid Acquisition

ROAS/CAC Optimization

GA4 Proficiency

HubSpot Experience

Healthcare Marketing Experience

Data Analysis (Spreadsheets/SQL)

Ad-Creative Concepting

Budget Allocation Planning

Channel ROAS Management

Tools

Google Ads

Meta Ads

YouTube Ads

Bing Ads

Reddit Ads

Quora Ads

Nextdoor Ads

CRM Systems

Job description

• Own full-funnel paid acquisition across Google, Meta, YouTube, Bing, Reddit, Quora, Nextdoor, native networks, and additional test channels
• Build traditional and offline demand-generation programs across direct mail, print, radio, CTV/linear, community events, and senior-center partnerships
• Manage blended CAC, channel-level ROAS, and cost per completed intake
• Direct ad-creative concepting, testing, and iteration
• Define measurement and attribution infrastructure for digital and offline-heavy funnels
• Present monthly budget-allocation plans, defend spending with data, and adjust plans as performance changes

Requirements

• Personally managed $30K+/month in spend on multiple individual channels
• Direct experience across both digital and traditional/offline channels, with real spend and results in both
• Demonstrable ROAS/CAC track record, including starting and ending performance, spend, timeframe, and optimization decisions
• Fluency with GA4, ad-platform reporting, and CRM systems; experience with HubSpot
• Comfortable using spreadsheets or SQL to validate platform reporting
• Aggressive testing discipline and willingness to discontinue underperforming ideas quickly
• Healthcare, Medicare, insurance, or another regulated-advertising category is a strong plus
• Experience marketing to seniors or adult children making decisions for parents is a strong plus
• Experience with direct response involving phone-based or human-assisted conversion paths is a strong plus
• Experience building a channel from zero is a strong plus
• Application must include one scaled channel with spend and ROAS/CAC results, one discontinued channel with learnings, and a first‑90‑days budget‑allocation hypothesis

Core Competencies

Demonstrates expertise in managing full-funnel paid acquisition across digital and traditional channels, with a strong focus on optimizing ROAS and CAC. Proficient in data‑driven decision‑making and budget allocation to enhance marketing performance.

Highest-signal resume keywords

• Full-Funnel Paid Acquisition
• ROAS/CAC Optimization
• GA4 Proficiency
• HubSpot Experience
• Healthcare Marketing Experience

ATS Optimization Keywords

Hard Skills

• Paid Acquisition Management
• Digital Marketing
• Traditional Marketing
• Data Analysis
• Channel-Level ROAS Management
• Cost Per Completed Intake Management
• Ad-Creative Concepting
• Attribution Infrastructure Definition
• Spending Defense with Data
• Budget Allocation Planning

Soft Skills

• Aggressive Testing Discipline
• Adaptability to Performance Changes

Industry Keywords

• Healthcare Marketing
• Medicare Advertising
• Insurance Marketing
• Regulated Advertising
• Senior Marketing

Tools & Technologies

• Google Ads
• Meta Ads
• YouTube Ads
• Bing Ads
• Reddit Ads
• Quora Ads
• Nextdoor Ads
• CRM Systems