Growth Marketing Specialist

Wagepoint; Canada; Remote; CAD 65,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Marketing Specialist to lead event planning and execution. This role involves crafting memorable experiences through webinars, trade shows, and customer dinners, all while managing logistics and building relationships. With a focus on demand generation and marketing execution, you'll collaborate with various teams to align event strategies with business goals. Join a friendly and innovative team that values creativity and offers flexibility, including remote work options. If you thrive in a fast-paced environment and have a passion for making an impact, this opportunity is perfect for you.

Benefits

Remote Work

Professional Development Opportunities

Inclusive Work Environment

Flexible Hours

Qualifications

• 3+ years of experience in event planning and management, preferably in a B2B environment.
• Proven ability to manage multiple events simultaneously while meeting deadlines and budgets.

Responsibilities

• Plan and execute events that drive engagement and build brand awareness.
• Manage digital advertising campaigns and create compelling event promotion materials.

Skills

Event Planning

Project Management

Digital Advertising

Email Marketing

Copywriting

Relationship Building

Data Management

Education

Bachelor's Degree

Tools

HubSpot

Job description

Join to apply for the Growth Marketing Specialist role at Wagepoint

Join to apply for the Growth Marketing Specialist role at Wagepoint

This range is provided by Wagepoint. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$65,000.00/yr - CA$75,000.00/yr

Who We are:

At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.

We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of, we “pull rabbits out of hats” for thousands of small business owners across the US and Canada who rely on our payroll software to pay their employees and process their payroll taxes. And we’re just getting started.

We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire.

If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that.

The Role at High Level:

As the Marketing Events Lead at Wagepoint, you’ll play a pivotal role in planning and executing events that drive engagement and build our brand. From webinars and trade shows to intimate customer dinners and our annual Wagefest festival, you’ll take the lead in creating memorable experiences for our audiences. This role is perfect for someone who thrives on managing logistics, building relationships, and crafting events that leave a lasting impact.

What You'll Be Expected To Own:

Demand Generation & Marketing Execution

• Paid Media Execution: Plan and manage digital advertising campaigns (Google, LinkedIn, Meta).
• Email Marketing: Create and execute email campaigns to engage prospects and customers including but not limited to events.
• Copywriting & Content: Develop compelling event promotion materials, landing pages, and follow-up messaging.
• Partnership Collaboration: Work closely with industry partners, sponsors, and affiliates.
• Event Planning: Work with the Growth team to develop the concept and strategy for webinars, trade shows, and customer dinners.
• Event Execution: Lead the execution of webinars, trade shows, customer dinners, ensuring every detail is covered from concept to delivery.
• Wagefest Ownership: Be a key driver of our annual two-day Wagefest festival, collaborating across teams to create a standout event experience.
• Vendor Management: Source and manage vendors, venues, and suppliers, negotiating contracts and ensuring high-quality deliverables.
• Project Management: Develop and manage event timelines, budgets, and checklists to ensure smooth execution and alignment with company goals.
• Collaboration: Work closely with marketing, sales, and product teams to align event strategies with broader business objectives.
• Customer Engagement: Plan and execute customer-facing events, focusing on fostering strong relationships and delivering value.
• Lead Capture and Funnel Management: Be responsible for ensuring the successful capture and conversion of leads generated at events. Take charge in ensure leads are processed, routed and and followed up on by the sales team post show
• Post-Event Analysis: Collect feedback, analyze performance, and provide recommendations for future event improvements.

What You Bring To The Table:

• Experience: 3+ years of experience in event planning and management, preferably in a B2B environment. Experience with festivals or large-scale events is a plus.
• Project Management: Proven ability to manage multiple events simultaneously while meeting deadlines and budgets.
• Creativity: A knack for creating engaging and memorable event experiences.
• Relationship Building: Strong communication and interpersonal skills for working with vendors, stakeholders, and attendees.
• Detail-Oriented: Exceptional attention to detail and organizational skills.
• Flexibility: Willingness to travel for events and work flexible hours when needed.
• Data Management: Proven ability and understanding of Hubspot. Understand the backend mechanics of processing event leads in addition to reporting and analytics.

What We Bring To The Table:

• Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce.
• Culture: The opportunity to work with the world’s friendliest team, solving interesting problems together with an endless amount of laughter (We work hard, but we always have time for a bad joke or two).
• Growth: Opportunities for professional development and career advancement - we are always, always learning with a growth oriented mindset.
• Innovation: Work in an environment that encourages creativity and new ideas.
• Remote: The ability to work from home, forever! Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus!

Ready to embark on an exciting journey with us? Apply now and help us build the future of Wagepoint!

About Wagepoint

Wagepoint is a simple and fast online payroll app, backed by the world's friendliest team.

The app is ideal for small businesses across North America (US & Canada) who are looking to pay their employees easily and quickly.

Next Steps:

If all the above feels right and proper, please don’t feel like you need to send us an uninspired cover letter. Just send us your updated resume and perhaps a few lines on what excites you about the job - we really want to get to know who you are, not just about how we can work together. If we believe you’re a good match, someone from our team will reach out to schedule a call.

Psssst!

Wagepoint is an equal opportunity employer. We welcome and appreciate all applicants with diverse backgrounds, races, religions, genders, identities, ages, experiences (the list goes on!). We are committed to making not only our workplace safe and inclusive for everyone, but also ensuring our recruitment process reflects that. We are a remote company, so there's no need to travel to an office for an interview, but if you require any special accommodation during our recruitment process, please let us know. We are more than happy to assist!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Human Resources Services and Financial Services

Referrals increase your chances of interviewing at Wagepoint by 2x

Sign in to set job alerts for “Marketing Specialist” roles.

Jr. Marketer: Audience (Toronto-based - Remote)

Canada CA$50,000.00-CA$60,000.00 3 weeks ago

Marketing Automation Specialist, Fan Engagement

Marketing Ops Specialist - (Remote - Canada)

Canada CA$50,000.00-CA$75,000.00 4 weeks ago

Remote Email Marketing Specialist - Canada

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.