Marketing Specialist, Alberta Residents Only

Sensible Marketer Inc.; Alberta; Remote; CAD 60,000 - 80,000; Part time

Job summary

Sensible Marketer Inc., a strategic marketing agency in Calgary, seeks a part-time Marketing Specialist focused on B2B demand generation. The ideal candidate will conduct research, build campaigns, and produce engaging content while collaborating with team members remotely. This role requires at least 2 years of relevant experience and offers flexibility in schedule.

Qualifications

• 2 years experience in marketing communications or digital marketing in a B2B environment.
• Strong ability to work in various communication tools.
• Organizational skills for project management.

Responsibilities

• Conduct industry research and provide recommendations based on findings.
• Assist in planning and executing B2B demand generation campaigns.
• Create engaging content for lead generation and branding efforts.

Skills

Communication

Project Management

Demand Gen Mindset

Interpersonal Skills

Tools

Salesforce

HubSpot

Marketo

Teamwork

Asana

Trello

Basecamp

Job description

Marketing Specialist, Alberta Residents Only

Marketing Specialist, Alberta Residents Only

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Who we’re looking for:

We’re looking for that demand gen marketer who loves research, working on B2B marketing, and exercising their creativity in writing. Ideally, you’ve worked in marketing communications and have no hesitation about digging into marketing research for the industry, competition and latest trends. From there, you can compile the data into persuasive stories and convincing recommendations. On other occassions, you have creative moments to help with branding efforts to write content in different voices for branding, websites, emails and different mediums, while delivering results. We're never short on work around here! You also pride yourself on being organized, to get things done, and maybe even the type who plans their vacations with the help of AI and spreadsheets.

Now you’re looking for that opportunity to switch up your career and be an integral part of a start-up Strategic Marketing Agency.

This role is open only to candidates who live in Alberta, Canada, working from home.

What you’ll be working on.

• Research & Recommendations: Competitor or industry or tools - your skills to search and dig into databases will help you conduct analysis across multiple industries to find the best outcomes for our clients.
• Campaign Building: Helping us plan and execute B2B demand generation campaigns that span email, social, search, and outbound tools like Apollo or HubSpot. You might be loading contact lists, drafting emails, or tweaking subject lines to improve open rates.
• Offer Creation: Creating lead gen content like landing pages, gated PDFs, or event invites, and collaborating with designers and strategists to make sure everything feels cohesive and on-brand.
• Writing: the written word is your jam. From taglines to documentation, you'll help put the words to paper (rather, doc) to tell a story or inform clients of the best path forward. Short copy or long copy, you'll be doing a variety of writing.
• Branding: Helping our branding team with crafting key messages, slogans and tag lines to bring out the best in our clients.
• Presentation: Working with our team members from Strategists to Developers to communicate with our valued clients.
• Project Management: Keeping your programs on track, and chasing down people for approvals and sign-off.

What you bring to the table.

• Experience: 2 years of experience in marketing communications or digital marketing, working in a B2B environment.
• Communication: strong ability to work in different tools like slack, email and video calls
• Hustle: ability to get the job done well and setup our clients to win
• Project Management: organizational skills to juggle and manage clients and priorities as they change. Experience with Teamwork/Asana/Trello/Basecamp an asset.
• Interpersonal skills: team player who can work independently, get things done, and work with anyone from clients to suppliers to consultants
• CRM understanding: whether Salesforce, Marketo, Hubspot and everything in between would be considered an asset.
• Demand Gen Mindset: You understand how to build and support full-funnel marketing programs that attract, nurture, and convert leads, especially in a B2B context.
• Campaign Experience: Familiarity with running or supporting demand gen campaigns using email, paid ads (LinkedIn, Google), and content offers like webinars, whitepapers, or case studies.
• Analytics Awareness: You know what metrics matter in demand generation, whether it’s CTR, CPL, MQL, or pipeline contribution, and you’re curious about how to improve them.
• Audience Targeting: You get that not all B2B audiences are the same, and you’re comfortable segmenting messaging based on buyer personas, industries, or funnel stage.

Why you’d want to come work for Sensible Marketer.

We’re a growing Strategic Marketing Agency in Calgary, helping our clients with their customer or client base, from attracting new clients, retaining the ones they have and then turning them into advocates. To give you an idea of the company you’d be joining, here are our core values that are more than words on paper:

1. Putting people first, always

2. Thriving with diversity

3. Partnering with our clients

4. Learning: all day everyday

5. Doing the right thing

6. Getting stuff done, smartly & brilliantly

Sound like the opportunity you’ve been looking for?

We're looking for the right person to fill these shoes, and we know that's not easy to come by. Please be sure to tell us why you're passionate about content and your experience with marketing automation in your resume and cover letter.

Job Type: Part-time

Pay: From $25.00 per hour

Expected hours: 25 – 40 per week

• Work from home
• French not required

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (required)

Location:

• Alberta (required)

Work Location: Remote

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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