Marketing Manager, Member Marketing & Growth

Manulife/John Hancock; Toronto; Hybrid; CAD 93,000 - 143,000; Full time

Benefits offered by this job

Health benefits

Pension/Share ownership plan

Generous paid time off

Job summary

Manulife in Toronto seeks a seasoned Marketing Manager to drive member engagement across the Group Benefits portfolio. You will develop integrated strategies, translate complex benefit information into clear communications, and partner with cross‑functional teams to improve adoption and self‑service behaviors.

The role requires 8–10+ years of marketing experience, strong writing, analytics, and a track record of leading digital campaigns. Hybrid work and competitive benefits are offered.

Qualifications

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience.
• Proven experience developing and leading digital marketing strategies and campaigns.
• Strong analytical skills with the ability to measure and optimise campaigns using insights and data.

Responsibilities

• Lead the development of data‑driven marketing strategies and integrated plans that support business goals.
• Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.
• Develop and manage high‑quality omni‑channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes.
• Lead campaign planning, timelines, and prioritisation across multiple initiatives and cross‑functional teams.
• Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met.
• Guide internal and external creative teams to develop innovative marketing concepts, campaigns, and digital assets.
• Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimisation opportunities, and measure business impact.
• Present results, key insights, and recommendations to senior stakeholders and cross‑functional partners.
• Champion best practices in digital marketing; identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions.

Skills

Digital marketing

Campaign management

Analytics

Writing/editing

AB testing

Education

Marketing degree

Tools

Salesforce Marketing Cloud

Adobe CDP

Adobe Analytics

PowerBI

PowerPoint

Excel

Workfront

Smartsheet

Job description

Manulife is proudly one of Canada’s largest and longest-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast-to-coast, including some of our nation’s most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote Manulife as a trusted health partner.

The Marketing Manager plays a critical role in driving member engagement and utilization across the Group Benefits portfolio. Reporting to the Director, Member Marketing & Growth, this role develops integrated marketing strategies and servicing communication that encourages adoption of products, services, and digital solutions while supporting seamless member experiences. The successful candidate will lead end-to-end campaign development, translate complex benefit information into clear and actionable communications, and partner across the organization to deliver initiatives that improve member understanding, satisfaction, and self‑service behaviours.

We’re looking for a seasoned marketer with experience in managing and executing integrated marketing campaigns—someone with a collaborative mindset, strong multitasking abilities, and the curiosity to dig in, learn, and help us improve our member experience. The ideal candidate embraces emerging technologies, including AI-powered tools and capabilities and is motivated to explore innovative ways to streamline processes, enhance content development, and optimise campaign performance. This role requires strong strategic thinking, the ability to influence decision-making across multiple teams, and a proven track record of delivering measurable marketing impact. The Manager will work closely with MarTech and Personalization, Product, Distribution, Creative, Analytics, Customer Centricity and Technology teams to shape marketing plans, oversee execution, and ensure alignment with key business objectives. The successful candidate will continuously evaluate opportunities to leverage AI‑driven insights, content generation, and workflow automation to improve marketing outcomes and member engagement.

Position Responsibilities

• Lead the development of data‑driven marketing strategies and integrated plans that support business goals.
• Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations.
• Develop and manage high‑quality omni‑channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes.
• Lead campaign planning, timelines, and prioritisation across multiple initiatives and cross‑functional teams.
• Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met.
• Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets.
• Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimisation opportunities, and measure business impact.
• Present results, key insights, and recommendations to senior stakeholders and cross‑functional partners.
• Champion best practices in digital marketing; identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions.

Required Qualifications

• University or college degree in marketing, communications, media, or related field.
• 8-10+ years of marketing experience.
• Proven experience developing and leading digital marketing strategies and campaigns.
• Strong understanding of digital media, content strategy, and online marketing best practices.
• Strong analytical skills with the ability to measure and optimise campaigns using insights and data.
• Experience with A/B testing, campaign optimisation, and performance metrics.
• Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, PowerBI).
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet).
• Experience in Group Benefits, healthcare, or related industries is highly valued.

Preferred Qualifications

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Benefits

• Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

Location: Toronto, Ontario

Working Arrangement: Hybrid

Salary range is expected to be between $92,900.00 CAD - $142,900.00 CAD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

The role being advertised is an existing vacancy.

When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.

Self‑propelled employee growth and well‑being continue to drive our culture.

We’ve been recognised as one of Canada’s Top 100 Employers 2026. Self‑propelled employee mandate not prop self mandatory mandatory not prop self prop mandatory mandatory not prop self prop mandatory mandatory not prop mandatory prop mandatory mandatory not prop mandatory not mandatory.

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