Growth Marketing Manager

Mortgage Automator; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

A leading company in the fintech sector seeks an Operations Marketing Manager to enhance loan origination processes. The ideal candidate will have a robust background in marketing, focusing on campaign strategy, execution, and performance analysis. Responsibilities include executing multi-channel campaigns and collaborating with sales to optimize lead generation. This full-time position offers an exciting opportunity to drive impact in a growing company.

Qualifications

• 5+ years experience in lead generation and marketing.
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing channels.
• Ability to work independently and manage multiple projects.

Responsibilities

• Launch and optimize multi-channel campaigns.
• Create and manage HubSpot workflows and lead scoring.
• Analyze campaign performance and conduct A/B testing.
• Collaborate with cross-functional teams for cohesive execution.

Skills

Analytical skills

Campaign management

SEO

Collaboration

Data analysis

Tools

HubSpot

Google Ads

SEMrush

6sense

ZoomInfo

Job description

https : / / isarta.com / jobs / ?utm_source=IND&job=112727

Mortgage Automator is transforming the lending industry with the most powerful loan origination and servicing platform on the market. We're looking for a hands-on operator who can plan, build, launch, and optimize - someone who executes, not delegates.

Why Join Us?

• High Impact - You'll directly influence pipeline, sales success, and revenue growth
• Tech-Forward Culture - Work with the latest tools in automation, analytics, and performance marketing
• Industry Growth - Join a company scaling fast in a specialized fintech vertical
• Collaborative Team - Work directly with the COO / CRO and cross-functional stakeholders

Job Summary : Reporting to

Chief Operating Officer / Chief Revenue Officer.

You will be responsible for developing and implementing strategies and solutions that produce With a solid background in Marketing, the ideal candidate will also have a proven track record of creating, implementing and optimizing marketing campaigns across all channels.

Campaign Strategy and Execution :

• Launch and optimize multi-channel campaigns : Google PPC, LinkedIn Ads, email, SMS, and referral sites (Capterra, G2, SourceForge, Serchen).
• Build full-funnel marketing assets including copy, landing pages, UTM tracking, automations, and sequences.
• Create and manage HubSpot workflows, lead scoring, list segmentation, and nurturing flows.
• Support outbound sales with list building, enrichment, and pre-outreach strategy - providing them with actionable insights and leads.
• Execute full campaigns : create the assets, write the content, launch the campaigns, track results.
• Make basic web edits and understand how your work flows into the lifecycle of a sale.
• Ensure accurate tracking using GTM, UTMs, conversion pixels, and analytics dashboards.
• Manage branded content, SEO, and LinkedIn activity for awareness and credibility.
• Drive alignment between marketing and sales on lead quality, handoffs, and funnel metrics

Technical Lead Generation :

• Implement marketing automation solutions to execute and track campaigns.
• Use CRM systems (prefer HubSpot) to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.

Data Analysis and Optimization :

• Analyze campaign performance using analytics tools to measure effectiveness and ROI.
• Conduct A / B testing to optimize campaign elements.
• Own the reporting - traffic, conversions, CAC, pipeline influence
• Run continuous experiments to increase lead quality, reduce CPL, and improve performance

Platform Management :

• Oversee the implementation and management of various marketing platforms, including email marketing tools, social media management tools, and PPC platforms (e.g., Gartner, Google Ads etc.)
• Ensure data integrity and proper tracking through tag management systems (e.g., Google Tag Manager) and tracking pixels.

Content and SEO Strategy :

• Collaborate with content creators to develop SEO-friendly content that drives organic traffic and generates leads.
• Utilize SEO tools (e.g., SEMrush, Ahrefs) to conduct keyword research and optimize content for search engines.

Lead Management and Segmentation :

• Implement lead scoring models to prioritize leads based on engagement and fit.
• Segment leads and create targeted marketing campaigns to nurture them through the sales funnel.

Collaboration and Communication :

• Work closely with the sales team to ensure alignment on lead quality, lead handoff processes, and feedback loops.
• Coordinate with cross-functional teams, including Client Facing, product marketing, content, and design, to ensure cohesive campaign execution.

Reporting and Insights :

• Generate detailed reports on campaign performance, lead generation metrics, and overall marketing ROI.
• Provide actionable insights and recommendations to improve campaign performance and drive continuous improvement.

Qualifications & Experience :

• 5+ years of experience.
• Proven track record of successful lead generation campaigns
• Proficiency in CRM (prefer HubSpot) and marketing automation platforms.
• Experience and proficiency in all aspects and channels of Marketing.
• Prior success with accountability to pipeline generation targets
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Use of
• Ability to work independently, manage multiple projects, and prioritize effectively.
• In-depth understanding of digital marketing channels and tactics.

Nice to Have :

• Experience with tools : 6sense, Apollo, ZoomInfo, SFR Analytics
• Familiarity with the private lending industry (mortgages, LOS, underwriting)
• Comfortable discussing borrower portals, investor reporting, and compliance workflows
• Has worked with or sold LOS software, or deeply understands how SaaS replaces manual lending workflows
• Type : Full-time, Permanent
• Schedule : Monday-Friday

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=112727