Marketing Manager

MACH Alliance; Toronto; Remote; CAD 80,000 - 110,000; Full time

Job summary

The MACH Alliance seeks a Marketing Manager to drive strategic initiatives and lead campaigns that position the organization as a leader in open modern technologies. This role involves overseeing the MACH AI Exchange, developing content strategies, and collaborating with cross-functional teams to enhance visibility and authority within the enterprise tech space. Candidates should have extensive B2B marketing experience, strong analytical skills, and a passion for technology advancements.

Benefits

25 days holiday per annum pro rata

Healthcare Plan

Qualifications

• 5+ years of strategic marketing experience with a track record in B2B campaigns.
• Strong analytical skills to refine marketing strategies.
• Proven ability to manage high-profile programs and external vendors.

Responsibilities

• Lead strategic campaign development and execution across the MACH ecosystem.
• Own and evolve high-impact programs like the MACH AI Exchange.
• Develop data-informed content strategies that align with industry trends.

Skills

Analytical mindset

Copywriting

Stakeholder management

Education

Bachelor’s degree in marketing, communications, or related field

Tools

HubSpot

CMS tools

Performance dashboards

Job description

Questions regarding the role can also be sent to this address.

What is it?

The MACH Alliance is looking for a strategically driven and execution-focused Marketing Manager to lead and scale strategic and integrated marketing initiatives that position MACH as the defining voice in open modern technologies. This is not just about building campaigns — it’s about driving industry-wide influence through data-backed storytelling, thought leadership, and market engagement.

A key focus (approx. 50% of your time) will be the MACH AI Exchange , our flagship initiative at the intersection of AI and composable architecture. You’ll take ownership of this program from a marketing perspective — from shaping the marketing plan and overseeing the generation of high-value content and delivering measurable campaign outcomes.

The remaining time will be dedicated to broader, high-impact integrated marketing programs — spanning campaign development, online / offline event related content, media, and strategic content aligned to industry trends and audience needs.

You’ll work cross-functionally with internal stakeholders, executive leadership, and our global ecosystem of members, Ambassadors, Councils, and other digital strategy & technology leaders to ensure every marketing initiative advances MACH’s visibility, authority, and relevance in the enterprise tech space.

Key Responsibilities

• Lead strategic campaign development across the MACH Alliance ecosystem — designing, executing, and optimizing integrated programs that support growth, executive engagement, and industry impact.
• Own and evolve the MACH AI Exchange, shaping it into a category-leading program for insight, innovation, and influence at the intersection of AI and composable technology.
• Develop data-informed content strategies and thought leadership initiatives that address audience pain points, industry shifts, and emerging themes in MACH adoption.
• Work cross-functionally with ambassadors, task forces, board members, and working groups to align messaging, creative direction, and campaign tactics with business objectives.
• Deliver and optimize multi-channel programs, including digital, events, partner activations, media outreach, and original content — tailored by audience segment, market, and lifecycle stage.
• Track campaign performance and audience insights to continuously optimize messaging, targeting, and channel strategy using HubSpot, CMS tools, and performance dashboards.
• Manage budgets and agency partners to deliver timely, high-quality outputs across creative, content, and technical execution.
• Stay on top of trends in AI, B2B marketing, content, and enterprise tech to evolve MACH's marketing approach.

Eligibility Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 5+ years of strategic marketing experience with a strong track record of leading multi-channel, integrated B2B campaigns — ideally within SaaS, cloud, or enterprise tech sectors. Must have a passion for modern technology and advancements in AI.
• Demonstrable experience managing high-profile programs, thought leadership initiatives, or executive engagement campaigns.
• Deep understanding of B2B marketing strategy, digital channels, content marketing, SEO, and event programming.
• Strong analytical mindset with proven ability to use data and insights to refine campaign strategy and optimize outcomes.
• Excellent copywriting and storytelling skills, with the ability to translate complex technology concepts into accessible, audience-first narratives.
• Exceptional stakeholder management, influencing, and project leadership skills.
• Experience managing external marketing vendors and creative partners.
• Proficiency with HubSpot, CMS tools, and marketing performance dashboards (Figma a plus).
• Ability to manage multiple priorities and programs simultaneously in a fast-paced, collaborative environment.
• Willingness to travel up to 10%.

Reports to : Head of Marketing

Location : Remote - Toronto CAN / Eastern CAN (Other locations may be considered for the right candidate)

Duration : Full Time (40 hours per week, M-F) Occasional evening & weekend work may be required

Compensation : CAN$80,000-110,000 based on experience

Benefits include : Holiday - 25 days per annum pro rata, Healthcare Plan