Growth Marketing Manager

5th business; Mississauga; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing agency is seeking a Growth Marketing Manager to spearhead innovative lead generation strategies. The role involves developing tailored campaigns, optimizing outreach efforts, and executing digital events. Ideal candidates will have a strong background in B2B marketing and a passion for creative growth strategies. This hybrid position offers flexibility and the opportunity to shape marketing initiatives across multiple agencies.

Benefits

Competitive salary and benefits package

Paid time off and flexibility

Creative autonomy

Qualifications

• 3 – 5 years in B2B digital marketing, demand generation, or growth-focused roles.
• Expertise in running smart, targeted outreach campaigns.

Responsibilities

• Develop and implement growth strategies for agency business development.
• Build and manage targeted outbound campaigns using tools like Pipedrive.
• Plan and execute high-value digital events for lead capture.

Skills

B2B digital marketing

demand generation

growth-focused roles

strong writing

copyediting

Tools

Pipedrive

Apollo

Sales Navigator

Job description

3 days ago Be among the first 25 applicants

5th business Group of Agencies—which includes Clever Samurai, 360 Leads, Pinch Social, Golden Word, and future agency partners—is seeking a strategic and creative Growth Marketing Manager to lead digital-first lead generation and engagement initiatives.

This isn’t about mass marketing or automated spam. It’s about developing and executing intelligent, tailored, data-driven campaigns that spark high-quality conversations with the right decision-makers in Canada and the U.S. You will play a key role in designing cross-agency pathways to attract new clients into our ecosystem, with a focus on thoughtful LinkedIn, email, and social-first strategies.

What You'll Be Responsible For

Strategy and Execution

• Develop and implement intelligent growth strategies that support each agency’s business development goals and contribute to the overall group’s lead funnel.
• Identify high-value target markets and design segmented campaigns that position each agency as a center of excellence in its category.

Email & LinkedIn Marketing

• Build, test, and manage targeted outbound campaigns (e.g., cold emails, warm nurture flows) using tools like Pipedrive and other automation platforms.
• Create customized outreach messaging that resonates across verticals (e.g., tech, healthcare, CPG, sustainability, real estate, hospitality).
• Monitor deliverability, engagement metrics, and continually optimize performance.

Digital Events & Webinars

• Plan, promote, and help execute high-value digital events—including thought leadership webinars, educational sessions, or virtual roundtables—with the goal of lead capture and qualification.
• Collaborate with agency stakeholders to develop compelling themes, secure speakers, and coordinate pre- and post-event communications.
• Own the promotion strategy (email, LinkedIn, paid, etc.) and follow-up flows to maximize registration, attendance, and pipeline impact.

Profile & Content Optimization

• Collaborate with leadership and business development to optimize LinkedIn profiles, company pages, and outreach templates to reflect brand positioning.
• Generate and curate compelling thought leadership content to support outreach, such as short posts, carousel assets, or short-form video ideas.

Social and Paid Media Tactics

• Coordinate paid and organic LinkedIn campaigns, including sponsored content and InMail, aimed at top-of-funnel engagement.
• Assist in coordinating campaigns that bridge PR/social with performance media for maximum awareness.

Data, Insights & Reporting

• Build and refine prospecting lists with attention to ICPs, job titles, sectors, and funding signals.
• Oversee data hygiene within Pipedrive and integrations with outreach platforms.
• Report on KPIs weekly and quarterly, translating insights into actionable pivots or enhancements.

What You'll Bring

• 3 – 5 years in B2B digital marketing, demand generation, or growth-focused roles, ideally in a marketing agency or consultancy setting.
• Expertise in running smart, targeted outreach campaigns—not mass email marketing.
• Comfort working across verticals with an understanding of agency-style positioning and services.
• Strong writing and copyediting skills; ability to tailor tone and message for diverse buyer personas.
• Familiarity with tools like Pipedrive, Apollo, Hoovers, Sales Navigator, Instantly, or comparable platforms.
• Strategic mindset, entrepreneurial approach, and passion for helping creative businesses grow.

What We Offer

• Competitive salary and benefits package
• Paid time off and flexibility
• Creative autonomy and the chance to shape a new role across a family of growing agencies
• Exposure to a wide range of industries and agency disciplines across marketing, PR, creative, and strategy

This is a Hybrid Role

The person hired for this role is expected to work three days in the office and two days from home.

About 5th business Group

5th business is a group of integrated marketing, strategy, communications, and sales agencies. We help our clients build sustainable business advantage through high-performing marketing solutions and strategic creativity. Our family includes:

• Clever Samurai – B2B marketing and communications
• 360 Leads – Multichannel lead generation and sales support
• Pinch Social – Social media strategy and management
• Golden Word – Public relations and brand storytelling

We help brands differentiate — and grow smarter.

How to Apply

Email your resume and cover letter in MS Word or PDF format to: [e-mail]

We appreciate all applications, but will only contact those selected for an interview.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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