Growth Marketing Manager

Borderless AI; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in global HR is seeking a Growth Marketing Manager to drive customer acquisition and retention. This role involves building campaigns, optimizing marketing strategies, and collaborating with various teams to enhance performance. Ideal candidates will have 2-4 years of growth marketing experience and a strong understanding of various marketing channels.

Qualifications

• 2-4 years of hands-on growth marketing experience.
• Strong channel fluency across Paid media, SEO, lifecycle, and CRO.

Responsibilities

• Build and optimize cross-channel campaigns.
• Own marketing analytics stack and automate workflows.
• Manage production and distribution of SEO and campaign content.

Skills

Growth Marketing

SEO

CRO

Automation

SQL

Tools

HubSpot

Google Analytics

Looker

Job description

At Borderless AI, we’re redefining global HR with intelligent, AI-powered infrastructure. As our Growth Marketing Manager, you’ll play a pivotal role in scaling customer acquisition, activation, and retention. You won’t just run campaigns, you’ll architect the systems that power them. This is a builder role for someone who wants to operate at the intersection of growth strategy, experimentation, and technical execution.

You’ll be our first full-stack growth hire, reporting directly to the Director of Marketing and working closely with Product, Sales, and Engineering. You’ll own programs across paid, website, content, and lifecycle, while bringing a GTM engineer’s mindset to automation, attribution, and performance.

This is an in-person role based in our downtown Toronto office. We believe in moving fast, learning together, and showing up with energy and ownership every single day.

What You’ll Own

Campaigns & Channel Execution

• Build and optimize cross-channel campaigns (Google, LinkedIn, SEO, content, email) that convert high-intent leads.
• Lead website experimentation (CRO), building and launching landing pages using Webflow or similar tools.
• Own the creative testing roadmap, collaborating with design and content to scale top-performing assets.

Data, Attribution & GTM Infrastructure

• Own our marketing analytics stack: implement, monitor, and optimize tooling across HubSpot, GA, AirOps, Default, Segment, etc.
• Build dashboards and reporting workflows to track performance across acquisition, activation, and retention.
• Connect systems and automate workflows such as lead routing, scoring, enrichment, and reporting.

Website, Content, and Lifecycle

• Website: Own CRO strategy, partner with design/dev to launch high-converting pages, and lead experimentation across the funnel.
• Content: Manage production and distribution of SEO, thought leadership, and campaign content. Turn ideas into traffic and demand.
• Lifecycle: Architect nurture flows, onboarding emails, and retention campaigns that turn leads into power users and advocates.

What We’re Looking For

• 2-4 years of hands-on growth marketing experience, ideally at an early-to-mid-stage startup.
• Strong channel fluency across Paid media, SEO, lifecycle, and CRO.
• Experience in HubSpot and running technical experiments across the stack, and building automation workflows
• Comfortable with SQL, Looker, or BI tools, or the curiosity to learn fast.
• Bias toward action, comfort with ambiguity, and an entrepreneurial mindset.

Bonus Points For

• Have experience marketing technical, B2B SaaS products, especially those in fast-moving, competitive categories
• Have worked in early-stage or high-growth startups and are comfortable wearing many hats
• Have a passion for automation, experimentation, or building no-code/low-code solutions to scale GTM operations
• Are curious about the intersection of AI and go-to-market strategy, and how it’s changing the marketing playbook

Why Borderless AI?

We’re not just another HR software company. We’re building the future of global employment, faster, smarter, and without borders. If you want to work on cutting-edge problems, move fast, and see your work directly impact revenue and product velocity, you’ll thrive here.