Growth Marketing Lead, Canada — Creator & Campaigns

Yamibuy; Canada; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Extended health

Dental & vision

Paid vacation

Coffee and snacks

Job summary

Yamibuy Canada is seeking a highly hands-on Growth Marketing Lead who owns customer acquisition, social/creator marketing, partnerships, and campaigns to drive measurable traffic and new customer growth.

Working with the Canada GM and cross-functional teams, you will turn new products and cultural moments into compelling reasons to discover, visit, and shop Yamibuy, while steering CRM, onsite merchandising, and lifecycle initiatives.

Qualifications

• 4+ years of experience in e-commerce, growth marketing, digital marketing or integrated marketing.
• Strong hands-on experience across customer acquisition, social/creator marketing, campaign management, CRM, or partnerships.
• Solid understanding of e-commerce merchandising and the customer journey, from traffic acquisition through conversion and repeat purchase.
• Strong commercial and data-driven mindset, with the ability to connect product, promotion, content, channels, and customer behavior to business growth.
• Strong project management and cross-functional leadership skills, with the ability to move quickly from idea to execution.
• Entrepreneurial, resourceful, and comfortable building in an evolving environment.
• Strong understanding of the Canadian market, Mandarin Chinese is a must; English fluency required.

Responsibilities

• Develop and execute customer acquisition and growth strategies across social, creators/influencers, partnerships, referral, offline activations, and other growth channels.
• Lead integrated marketing campaigns around new product launches, cultural moments, seasonal events, and major shopping occasions.
• Own Yami Canada’s social and creator marketing strategy, including content direction, creator ecosystem development, and campaign performance.
• Own onsite merchandising for key campaigns and growth initiatives, including homepage exposure, landing pages, new arrivals, hero products, and key promotional placements.
• Drive CRM and retention initiatives across customer lifecycle, segmentation, email/SMS, referral, reactivation, and repeat purchase, partnering with shared teams on execution.
• Identify local consumer trends, partnerships, and new growth opportunities that can drive awareness, traffic, and customer acquisition.
• Translate newness, trending products, competitive offers, and category strengths into compelling customer-facing marketing stories.
• Own the Canada integrated marketing calendar, connecting campaigns, products, promotions, onsite merchandising, social, creators, and CRM from planning through launch.
• Partner closely with Category, Purchase, Design, CRM, Data, Tech, and other teams to drive strong cross-functional execution.
• Track and optimize performance across traffic, CAC, new customers, conversion and campaign ROI, turning insights into actionable growth opportunities.

Skills

Customer acquisition

Social/creator marketing

Campaign management

CRM

Partnerships

Job description

Yamibuy Canada is seeking a highly hands-on Growth Marketing Lead who owns customer acquisition, social/creator marketing, partnerships, and campaigns to drive measurable traffic and new customer growth.

Working with the Canada GM and cross-functional teams, you will turn new products and cultural moments into compelling reasons to discover, visit, and shop Yamibuy, while steering CRM, onsite merchandising, and lifecycle initiatives.