Growth Marketing Lead

Yami; Toronto; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

RRSP Matching Program

Extended Health, Dental & Vision

Job summary

Yami Canada is seeking a hands-on growth marketer to own acquisition, social/creator marketing, partnerships, and CRM. You will drive campaigns, onsite merchandising, and cross-functional collaboration to deliver measurable traffic and new customer growth in Canada.

You will work closely with the Canada GM and teams to translate products and offers into compelling customer experiences and growth opportunities, balancing data-driven insights with creative execution.

Qualifications

• 4+ years in e-commerce or growth marketing.
• Experience across social/creator marketing and partnerships.
• Fluent English; Mandarin Chinese is a plus.

Responsibilities

• Develop and execute customer acquisition and growth strategies across social, creators, partnerships, referrals and CRM.
• Lead integrated marketing campaigns for product launches and major shopping events.
• Own Yami Canada’s social and creator marketing strategy and performance.
• Oversee onsite merchandising for campaigns, pages, and promotions.
• Drive CRM, retention, email/SMS, and reactivation initiatives.
• Identify local trends and opportunities to drive traffic and acquisition.
• Manage the Canada marketing calendar from planning to launch.
• Collaborate with Category, Design, Data, Tech and other teams for execution.
• Track traffic, CAC, conversions, and ROI to inform growth opportunities.

Skills

Growth marketing

Customer acquisition

CRM & email marketing

Cross-functional leadership

Data-driven mindset

Job description

This is a highly hands-on role for someone who understands both marketing and e-commerce growth.

You will own key growth initiatives for Yami Canada, connecting customer acquisition, social and creator marketing, partnerships, campaigns and commercial opportunities to drive measurable traffic and new customer growth.

Working closely with the Canada GM and cross-functional teams, you will turn new products, trending categories, competitive offers and cultural moments into compelling reasons for customers to discover, visit and shop Yami.

Job Responsibilities

• Develop and execute customer acquisition and growth strategies across social, creators/influencers, partnerships, referral, offline activations, and other growth channels.
• Lead integrated marketing campaigns around new product launches, cultural moments, seasonal events, and major shopping occasions.
• Own Yami Canada’s social and creator marketing strategy, including content direction, creator ecosystem development, and campaign performance.
• Own onsite merchandising for key campaigns and growth initiatives, including homepage exposure, landing pages, new arrivals, hero products, and key promotional placements.
• Drive CRM and retention initiatives across customer lifecycle, segmentation, email/SMS, referral, reactivation, and repeat purchase, partnering with shared teams on execution.
• Identify local consumer trends, partnerships, and new growth opportunities that can drive awareness, traffic, and customer acquisition.
• Translate newness, trending products, competitive offers, and category strengths into compelling customer-facing marketing stories.
• Own the Canada integrated marketing calendar, connecting campaigns, products, promotions, onsite merchandising, social, creators, and CRM from planning through launch.
• Partner closely with Category, Purchase, Design, CRM, Data, Tech, and other teams to drive strong cross-functional execution.
• Track and optimize performance across traffic, CAC, new customers, conversion and campaign ROI, turning insights into actionable growth opportunities.

Qualifications & Requirements

• 4+ years of experience in e-commerce, growth marketing, digital marketing or integrated marketing, ideally in a fast-paced consumer business.
• Strong hands-on experience across customer acquisition, social/creator marketing, campaign management, CRM, or partnerships.
• Solid understanding of e-commerce merchandising and the customer journey, from traffic acquisition through conversion and repeat purchase.
• Strong commercial and data-driven mindset, with the ability to connect product, promotion, content, channels, and customer behavior to business growth.
• Strong project management and cross-functional leadership skills, with the ability to move quickly from idea to execution.
• Entrepreneurial, resourceful, and comfortable building in an evolving environment.
• Strong understanding of the Canadian market, Chinese speaking audiences, and Asian consumer trends is a plus.
• Fluent English required; Mandarin Chinese is a must.

Benefits & Compensation:

• Extended Health, Dental & Vision Benefits
• Paid Vacation, Statutory Holidays, and Sick Leave
• Coffee and snacks
• RRSP Matching Program
• The anticipated base salary hiring range for this role is $80K to $100K annually. The final base salary will be determined based on relevant experience, skills, and internal equity.

Compensation Transparency: Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.

Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.

AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.

Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.

Only those selected for an interview will be contacted.