Growth Marketing Lead - Canada Ecommerce & Creator Growth

Yami (Yamibuy); Canada; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Vacation & holidays

Employee discount

Coffee & snacks

Salary transparency

Job summary

Yami Canada is seeking a hands-on Growth Marketing Lead to drive customer acquisition and ecommerce growth across social, creator marketing, partnerships, and CRM. You will own campaigns around new product launches, cultural moments, and major shopping events, while steering onsite merchandising and CRM initiatives to maximize traffic and conversions.

With 4+ years in ecommerce or growth marketing, you’ll pair data-driven decision making with cross-functional leadership to move fast in a dynamic

Qualifications

• 4+ years in e-commerce, growth marketing, digital marketing or integrated marketing.
• Strong hands-on experience across customer acquisition, social/creator marketing, campaign management, CRM, or partnerships.
• Solid understanding of e-commerce merchandising and the customer journey from traffic to conversion and repeat purchase.
• Strong commercial and data-driven mindset; connect product, promotion, content, channels and customer behavior to growth.
• Strong project management and cross-functional leadership; move from idea to execution.
• Entrepreneurial, resourceful; comfortable building in evolving environment.
• Strong understanding of Canadian market, Chinese-speaking audiences and Asian trends is a plus.
• Fluent English required; Mandarin Chinese a must.

Responsibilities

• Develop and execute customer acquisition and growth strategies across social, creators/influencers, partnerships, referral, offline activations, and other growth channels.
• Lead integrated marketing campaigns around new product launches, cultural moments, seasonal events, and major shopping occasions.
• Own Yami Canada’s social and creator marketing strategy, including content direction, creator ecosystem development, and campaign performance.
• Own onsite merchandising for key campaigns and growth initiatives, including homepage exposure, landing pages, new arrivals, hero products, and key promotional placements.
• Drive CRM and retention initiatives across customer lifecycle, segmentation, email/SMS, referral, reactivation, and repeat purchase, partnering with shared teams on execution.
• Identify local consumer trends, partnerships, and new growth opportunities to drive awareness, traffic, and acquisition.
• Translate newness, trending products, offers, and category strengths into compelling marketing stories.
• Own the Canada integrated marketing calendar from planning through launch, connecting campaigns, products, promotions, onsite merchandising, social, creators and CRM.
• Partner with Category, Purchase, Design, CRM, Data, Tech, and other teams for cross-functional execution.
• Track and optimize performance across traffic, CAC, new customers, conversion and ROI.

Skills

Customer acquisition

Social/creator marketing

Campaign management

CRM

Partnerships

Data-driven mindset

Cross-functional leadership

Fluent English

Mandarin Chinese

Job description

Yami Canada is seeking a hands-on Growth Marketing Lead to drive customer acquisition and ecommerce growth across social, creator marketing, partnerships, and CRM. You will own campaigns around new product launches, cultural moments, and major shopping events, while steering onsite merchandising and CRM initiatives to maximize traffic and conversions.

With 4+ years in ecommerce or growth marketing, you’ll pair data-driven decision making with cross-functional leadership to move fast in a dynamic