Growth Marketing Director — Remote (Canada)

St-Amour; Montreal; Remote; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Insurance

Paid holidays

Life insurance

Insurance of medical and paramedical

Sick leave

Employee Assistance Program (EAP)

Free parking

Recognition of years of service

Long Term Disability Insurance

Job summary

DAVIDsTEA is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will optimize PDPs and checkout flows, build a structured testing roadmap, and drive signals that improve conversion and LTV.

Manage paid media budgets, agency partnerships, and lifecycle programs from emails to retention campaigns. Location is Montreal or remote in Canada with travel as needed.

Qualifications

• 7+ years in growth, performance, lifecycle or digital marketing, preferably in retail or ecommerce.
• Proven track record managing large paid digital media budgets and acquiring customers efficiently.
• Strong command of paid media, SEO/SEM, email marketing, and BI reporting tools.
• Data-driven with dashboards, cohort/LTV analysis and action oriented insights.
• Experienced with structured A/B and multivariate testing.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Own site experience, PDP optimization and checkout flow end-to-end.
• Build and run a structured testing roadmap across landing pages and offers to improve conversion and LTV.
• Own agency relationship and paid media budget with partners to meet efficiency targets.
• Establish and own email/SMS lifecycle marketing and retention programs with clear metrics.
• Mentor and lead a small team of marketing specialists/analysts.

Skills

Growth marketing

Paid media management

Lifecycle marketing

Data analytics

A/B testing

Team leadership

Tools

Looker

Tableau

Job description

DAVIDsTEA is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will optimize PDPs and checkout flows, build a structured testing roadmap, and drive signals that improve conversion and LTV.

Manage paid media budgets, agency partnerships, and lifecycle programs from emails to retention campaigns. Location is Montreal or remote in Canada with travel as needed.