Business Development & Marketing Director

St-Amour; Montreal; Remote; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Insurance

Paid holidays

Life insurance

Insurance of medical and paramedical

Sick leave

Employee Assistance Program (EAP)

Free parking

Recognition of years of service

Long Term Disability Insurance

Job summary

DAVIDsTEA is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will optimize PDPs and checkout flows, build a structured testing roadmap, and drive signals that improve conversion and LTV.

Manage paid media budgets, agency partnerships, and lifecycle programs from emails to retention campaigns. Location is Montreal or remote in Canada with travel as needed.

Qualifications

• 7+ years in growth, performance, lifecycle or digital marketing, preferably in retail or ecommerce.
• Proven track record managing large paid digital media budgets and acquiring customers efficiently.
• Strong command of paid media, SEO/SEM, email marketing, and BI reporting tools.
• Data-driven with dashboards, cohort/LTV analysis and action oriented insights.
• Experienced with structured A/B and multivariate testing.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Own site experience, PDP optimization and checkout flow end-to-end.
• Build and run a structured testing roadmap across landing pages and offers to improve conversion and LTV.
• Own agency relationship and paid media budget with partners to meet efficiency targets.
• Establish and own email/SMS lifecycle marketing and retention programs with clear metrics.
• Mentor and lead a small team of marketing specialists/analysts.

Skills

Growth marketing

Paid media management

Lifecycle marketing

Data analytics

A/B testing

Team leadership

Tools

Looker

Tableau

Job description

About the role

We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.

Responsibilities

Site and conversion

• Own site experience, PDP optimization and checkout flow end-to-end
• Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV
• Optimize conversion and ensure site search and tracking perform reliably

Demand capture

• Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets
• Ensure accurate media tracking and attribution across paid channels and our performance marketing partner
• Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend
• Own SEO and monitor and experiment with AEO, to optimize for both

Lifecycle and retention

• Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute
• Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement
• Mentor and manage a small team of marketing specialists/analysts

Requirements

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting
• Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action
• Experience running structured A/B and multivariate tests
• Strong project management skills - able to juggle multiple campaigns and cross-functional stakeholders at once
• Thrives in a fast-paced, dynamic environment
• A bias toward action and iteration over perfection
• Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs
• Location: Montreal or remote in Canada, with ability to travel

Sound good? Then join us in our mission of making the world smile - one cup at a time.

DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.

• Insurance
• Paid holidays
• Life insurance
• Insurance of medical and paramedical expenses
• Sick leave
• Employee Assistance Program (EAP)
• Free parking
• Recognition of years of service
• Long Term Disability Insurance

Hours per Week: 40

Shift: Day

Schedule: Full-Time

The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.