Growth Marketing Director - Remote/Canada, E-commerce & ROAS

BBA; Boisbriand; Remote; CAD 120,000 - 190,000; Full time

Benefits offered by this job

Insurance

Paid holidays

Life insurance

Medical & paramedical expenses

Sick leave

EAP

Free parking

Years of service recognition

Long Term Disability Insurance

Job summary

DAVIDsTEA in Montreal, Canada is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will drive PDP optimization, checkout flows, and a data-driven testing roadmap to boost conversion and LTV.

You will manage paid media budgets, agency partners, SEO, email and retention programs, and mentor a small marketing team in a fast-paced retail environment.

Qualifications

• 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC.
• Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets.
• Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and BI reporting.
• Comfortable with data: dashboards, cohort/LTV analysis, translating numbers into action.
• Experience running structured A/B and multivariate tests.

Responsibilities

• Own site experience, PDP optimization and checkout flow end‑to‑end.
• Build and run a structured testing roadmap (A/B, multivariate) across landing pages and offers.
• Own agency relationship and paid media budget; brief, review, and hold accountable for efficiency and growth targets.
• Manage branded search and paid social with CAC/ROAS optimization.
• Own SEO and monitor/experiment with AEO for optimization.
• Establish and own email/SMS lifecycle marketing strategy and retention programs.
• Create an operational playbook for channel mix, cadence, offer approach, and measurement.
• Mentor and manage a small team of marketing specialists/analysts.

Skills

Paid media

SEO/SEM

Email marketing

Lifecycle marketing

Data analysis

A/B testing

Cross-functional collaboration

Project management

Retail/ecommerce experience

Education

Bachelor’s degree or equivalent

Tools

Looker/Tableau

Job description

DAVIDsTEA in Montreal, Canada is seeking a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing. You will drive PDP optimization, checkout flows, and a data-driven testing roadmap to boost conversion and LTV.

You will manage paid media budgets, agency partners, SEO, email and retention programs, and mentor a small marketing team in a fast-paced retail environment.