Growth & Lead Generation Marketer

Elevate; Toronto; Hybrid; CAD 70,000; Full time

Job summary

Elevate is seeking a data-driven Growth Marketer to drive measurable results across marketing programs and events. This newly established role focuses on building and optimizing marketing campaigns to increase ticket sales and engagement with Elevate's offerings, leveraging analytics and CRM for effectiveness.

Benefits

4% vacation pay on every paycheck

Bonus summer long weekend days

Paid day off during your birthday week

Qualifications

• 3+ years of experience in growth marketing or demand generation.
• Proven track record in managing paid social media campaigns.
• Knowledge of SEO principles and marketing funnel optimization.

Responsibilities

• Own the end-to-end marketing funnel optimization from awareness through purchase.
• Implement rigorous testing methodologies for landing pages.
• Develop cross-selling strategies across Elevate's event portfolio.

Skills

Growth Marketing

Demand Generation

Conversion Rate Optimization

Google Ads

Database Management

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

HubSpot

Job description

Location: Toronto, ON - Hybrid Office Set Up (In office for team collaboration on Thursdays)

Compensation: $70K per annum (pro-rated)

Reports to: Sr. Director of Marketing

Do you believe that technology and innovation can solve society's greatest issues? Do you want to be part of an organization working with some of the biggest companies and innovators in Canada to make meaningful change? If this is you, then read on.

About Elevate

Elevate unites world-class innovators to catalyze transformation in the Canadian tech ecosystem. Through year-round programs and events, Elevate places a spotlight on Canadian innovation, facilitates global connections with startups and investors, and inspires Canadians to embrace innovation and collaboration. Elevate looks to bring together founders, investors and ecosystem leaders to help shape the future of the Canadian innovation economy.

We're Looking For

Elevate is seeking a data-driven Growth Marketer to join our marketing team and drive measurable results across our various programs and events. This newly established in-house role will be responsible for building and optimizing full-funnel marketing campaigns that increase ticket sales for our annual events, program participation, and overall engagement with Elevate's offerings. The ideal candidate has a proven track record in demand generation with a B2C focus, excels at running Google Ads campaigns, and has deep experience in conversion rate optimization. You'll leverage your analytical mindset to continuously test, learn, and improve our marketing performance while maintaining our database integrity and ensuring proper attribution throughout the customer journey. You’ll be a key contributor that rapidly drives ticket revenue in the next few months, alongside our team.

Main Responsibilities

• Own the end-to-end marketing funnel optimization from awareness through purchase
• Implement rigorous testing methodologies for landing pages to improve conversion rates
• Develop cross-selling strategies across Elevate's diverse event portfolio
• Leverage ROI frameworks for marketing investments
• Work with content marketer and web development agency to implement tracking and optimize user flows
• Data Infrastructure & Analytics
• Function as Elevate's analytics center of excellence, establishing benchmarks and KPIs
• Own attribution models that accurately track marketing's impact on revenue
• Design reporting frameworks and dashboards for real-time visibility into performance
• Develop predictive models and bottom-up funnel projections to forecast outcomes
• Prepare marketing performance data for team meetings and sponsor partners
• CRM & Marketing Automation
• Own and maintain database hygiene in HubSpot, ensuring data quality and integrity
• Create and manage segmentation strategies aligned with attendee journeys
• Build and manage marketing automation workflows to nurture leads through the funnel
• Design and implement lead scoring models to prioritize high-value prospects
• Train team members on HubSpot best practices and develop standard operating procedures
• Paid Media & Conversion Optimization
• Execute paid media strategies across channels with a focus on maximizing Google Ad grants ($10K/month allowance)
• Create, test, and optimize ad creative in collaboration with Design and Content teams
• Manage advertising budgets and report on actuals spent, across channels to maximize ROI (Meta, StackAdapt, Google Ads, LinkedIn)
• Implement A/B testing frameworks to continuously improve performance

Experience

• 3+ years of experience in growth marketing or demand generation roles (B2C focus preferred)
• Proven track record in managing paid social media campaigns with demonstrable ROI
• Experience in conversion rate optimization for e-commerce or ticket sales
• Strong proficiency with HubSpot CRM or similar marketing platforms
• Expert in database management, including list imports, segmentation, and data hygiene
• Advanced analytical skills with ability to extract actionable insights from marketing data
• Experience with attribution modeling and A/B testing methodologies
• Knowledge of SEO principles and marketing funnel optimization
• Bachelor's degree in Marketing, Digital Media, Business, or related field

If you meet some, but not all of these requirements, we still encourage you to apply!

What We Offer

• 4% vacation pay out received on every paycheck
• Bonus summer long weekend days (Think: The Friday before the Long Weekend in the Summer)
• A paid day off on the week of your birthday
• Opportunity to meet and collaborate with some of the biggest names in tech, while collaborating with a team through socials, numerous events, and workshops
• Staff socials to hang out as a team!

Candidates applying for this position must be available to work locally in Toronto. Elevate is unable to support visa applications or immigration support requests.

Interview Process

While this is not all-encompassing for every role at Elevate, we try to follow a process similar to this and all candidates will be notified at every stage who they'll be meeting with.

Step 1: A phone call with one of our team members. In this call, we will cover the basics of the role and our organization, and discuss a high-level overview of your past experiences, goals, and interest in this role.

Step 2: A video call or an in-person interview with the hiring manager and a team member or supervisor. In this call, we will be digging deeper into your experience relevant to the role and also provide an opportunity for you to ask more questions and learn about our team. Some roles may require additional components involving portfolio walkthroughs, technical reviews, and opportunities for candidates to share more around their creative process. We will always let candidates know ahead of time if this is something you can expect for the role you're applying for.

Step 3: An in-person meet-up in our downtown Toronto Office with the role's Hiring Manager and/or Supervisor, our CEO and a team member. This is an opportunity to introduce you to the space, talk more about how you'd like to add to our current organizational culture, embody our values, and provide another opportunity for connection. We will also check references at this stage.

Step 4: Offer.

** We also aim to complete our recruitment process in around 4 weeks, but it is role and job-level dependent.

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Accommodations and Accessibility

Elevate strives to provide accommodations during the recruitment process should candidates request support. Should you require any accommodation, please indicate this on your application and we will try our best to work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at [e-mail].

Elevate is committed to a diverse, equitable and inclusive workplace in which everyone is welcomed, valued, and supported. Please advise of any accommodation measures that would enable you to be interviewed in a fair and equitable manner. If you are a member of an equity deserving community we encourage you to self-identify in your application. Information received in relation to identity or accommodation will be kept confidential.

At Elevate, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday working culture. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Elevate was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.