Digital & Partnership Marketing Specialist

FreshBooks; Toronto; Remote; CAD 60,000 - 85,000; Full time

Job summary

FreshBooks is seeking a Digital & Partnership Marketing Specialist for a 12-month contract, focusing on user growth through strategic collaborations. This role entails managing partner marketing campaigns, analytical reporting, and relationship management within a dynamic team. Ideal candidates will have a strong marketing background and a collaborative spirit.

Benefits

Comprehensive health and wellness benefits.

Employee Assistance Program.

Home office credit.

Retirement savings program.

Generous time off and parental leave.

Qualifications

• 2+ years of experience in Marketing.
• Experience in partner and stakeholder collaboration.
• Detail-oriented and results-driven.

Responsibilities

• Develop strategy for partner marketing acquisition campaigns.
• Manage and analyze performance of marketing campaigns.
• Cultivate relationships with partners for growth.

Skills

Strategic thinking

Project management

Communication

Data analysis

Job description

Digital & Partnership Marketing Specialist

Marketing Acquisition and Lifecycle

Full-time

Digital & Partnership Marketing Specialist

About the Role

At FreshBooks, we are passionate about helping small business owners on their journey of growth. We aim to provide tools and promote habits that help them leap over any stumbling blocks and get back to leading their business forward.

Demand Generation plays a key role in a small business owner’s journey in discovering FreshBooks. By partnering with different brands and influencers, the team enables owners to find, become familiar with, and ultimately choose FreshBooks as their accounting software of choice.

This role focuses on expanding user growth for FreshBooks through strategic partner collaborations and marketing initiatives. This role is part of the Demand Generation team and focuses on Affiliate, Referral, Sponsorship, and Partnership Marketing Channels.

The Digital & Partnership Marketing Specialist will coordinate with outside vendors and agencies, in addition to collaborating and partnering with complementary cross-functional teams and stakeholders to achieve marketing department objectives.

Reporting directly to the Senior Manager, Demand Generation, the successful candidate will work collaboratively to drive partner growth. We are seeking an individual who is naturally curious, inquisitive, and hardworking. A creative thinker with the ability to synthesize data into actionable insights and someone with strong communication skills. If you are detail-oriented, upbeat, and collaborative, this is the team for you.

This is a 12-month contract position covering a team member on parental leave. There may be an opportunity to transition into a full-time position based on business needs and performance.

NOTE: This role can be worked remotely from the above location.

What You'll Do

• Strategy and Planning:
  • You will develop and refine a scalable strategy for partnering with external entities (B2B Partners, influencers, affiliates, publishers, etc.) to drive consumer growth while aligning with their priorities.
  • You will assist in the strategic planning and execution of successful partner marketing acquisition campaigns.
• Campaign Management:
  • You will identify new partners and content creators that align with the FreshBooks brand.
  • You will lead the end-to-end execution of partner co-marketing campaigns, including:
  • You will write and deliver detailed campaign briefs.
  • You will coordinate with internal teams (product, marketing, development, creative) and external vendors.
  • You will launch landing pages and other necessary digital assets.
  • You will launch, manage, and track the performance of partner marketing campaigns.
  • You will analyze campaign performance data and use insights to identify areas for improvement and optimization.
• Relationship Management:
  • You will cultivate and maintain strong relationships with existing partners through consistent communication (email, phone, designated software).
  • You will identify and forge new partnerships to expand reach and drive growth.
• Performance and Analysis:
  • You will track and monitor results for all owned campaigns.
  • You will analyze reports from various reporting platforms to assess campaign effectiveness, revenue growth, and partner profitability.
  • You will demonstrate ownership of customer growth targets by closely monitoring key metrics, prioritizing high-potential opportunities, and adjusting strategies based on performance.
• Affiliate & Referral Program Management:
  • You will run and assist in the delivery of the company’s referral program, ensuring a seamless process for awarding credit to owners who bring their network to FreshBooks.
  • You will play a pivotal role in managing the affiliate channel, supporting publishers and individuals who drive referrals to FreshBooks.
• Review Coordination:
  • You will coordinate with outside vendors and relevant internal stakeholders to launch user review campaigns.

What You'll Bring to the Role

• 2+ years of experience in Marketing
• Experience collaborating with a diverse set of partners and stakeholders to reach respective goals
• Strategic thinking, ability to understand the “big picture” and use creative problem solving to drive impact & results
• Solid project management skills, especially in managing several partner relationships at once
• Experience communicating a company’s or product’s unique value proposition to potential customers, partners and market influencers
• Enthusiasm for a fast-paced, collaborative, entrepreneurial and results-driven environment

You'll Stand Out If You Bring Experience In

• Working with influencers/content creators
• Detailed reporting
• Working with media agencies/publishers
• Managing a budget (ideally over $500k annually)
• ShareASale, AWin, PartnerStack or Impact.com

About FreshBooks

You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With FreshBooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best—growing their businesses.

We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments—remote, hybrid, and in-office—all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners and accountants worldwide.

We understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves FreshBookers) to support their growth:

• ???? Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
• Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [e-mail].

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