General Manager, Electrical Division

B.A. Robinson Co.; Winnipeg; On-site; CAD 150,000 - 210,000; Full time

Job summary

B.A. Robinson Co. is seeking an accomplished General Manager, Electrical Division, to lead customer service and sales strategy. Reporting to the President & CEO, this role directs strategic and operational initiatives to expand market share, optimize product selection and pricing, and deliver exceptional customer experiences.

The GM will oversee P&L, vendor partnerships, inventory planning, and cross-functional leadership. Travel is expected; Winnipeg, Manitoba is the base.

Qualifications

• 10+ years leading a business unit or division with profitable growth.
• Senior leadership experience in wholesale distribution; electrical products is a plus.

Responsibilities

• Develop and execute product, sales, and customer experience strategies.
• Lead profitability and growth of the electrical division across markets.
• Manage vendor partnerships and inventory planning.
• Monitor market trends and competitive activity to drive expansion.

Skills

Executive leadership

Strategic planning

Stakeholder engagement

Sales strategy

Customer focus

Team development

Education

Business management degree

Sales or related field

Job description

Job Description

Posted Tuesday, July 28, 2026 at 8:00 AM

We know what it means to put the customer first—our business is built upon a tradition of exceptional, individualized customer service. Our employees experience the excitement and satisfaction that comes from working for a successful, expanding company where every team member makes a difference and where initiative and hard work are valued and rewarded. We are confident that if you choose to work at ROBINSON, you will be taking your first steps towards a challenging, profitable, and satisfying career.

In this new executive leadership role, the General Manager, Electrical Division, is responsible for driving the customer service and sales strategy for the electrical division. Reporting directly to the President & CEO, this role provides both strategic and operational leadership, focused on expanding market share through product selection, competitive pricing, and exceptional customer service.

The GM, Electrical Division is responsible and accountable for leading the profitable growth and expansion of ROBINSON’s electrical division. Key responsibilities include:

• Strategic Leadership: Develop and execute product, sales, and customer experience strategies to position the electrical division for sustainable growth.
• Sales Growth: Establish and achieve sales targets to increase wallet share and expand overall market presence with both existing and prospective customers.
• Customer Experience: Define and oversee customer service standards and processes to ensure a consistent, exceptional experience at every touchpoint.
• Vendor Partnerships: Build and maintain strong relationships with key electrical vendors and suppliers to drive collaboration, strengthen partnerships, and enhance business outcomes.
• Inventory Optimization: Partner with procurement and purchasing teams to plan, forecast, and optimize regional and local inventory needs.
• Market Insight: Monitor industry trends, competitive activity, and emerging opportunities to proactively position the division for long-term success.
• Growth & Expansion: Lead opportunities for growth through new vendors, product lines, and market expansion initiatives.
• Executive Collaboration: As part of the executive leadership team, assist in establishing long-term strategic objectives and lead the successful execution of key business initiatives.
• Team Development: Foster a high-performance culture by setting clear expectations, providing coaching and feedback, and supporting career development and succession planning.
• Financial Accountability: Oversee the P&L, balance sheet, and cash flow for the electrical division to ensure profitable, sustainable growth.

Background & Qualifications

10+ years leading a business unit or division, with success developing and executing strategies that drive profitable growth. Senior leadership experience in wholesale distribution is required; experience with electrical products is an asset

• Post-secondary degree or diploma in business management, sales, or related field.
• Exceptional relationship-builder with strong executive presence and communication skills, able to engage stakeholders at all levels and leverage partnerships to deliver growth and competitive advantage
• Demonstrated success building and leading high-performing teams, fostering accountability, collaboration and results.
• Proven experience leading complex organizational change initiatives, with working knowledge of project management methodologies.
• Willingness and ability to travel frequently to meet with customers, vendors and regional teams.

This position is ideally based in Winnipeg, Manitoba.

Family-owned ROBINSON is a leading Canadian distributor of plumbing, heating, electrical, and lighting products. Today, the company serves customers in the construction industry and retail home improvement markets through a network of 32 distribution warehouses and showrooms in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. ROBINSON’s reputation as a growing company with a customer-service oriented culture continues to attract and retain top quality people and has earned itPlatinumstatus amongCanada’s Best Managed Companies.ROBINSON is committed to a diverse,inclusive,and respectful workplace. We strive to foster an environment thatvaluesourdifferences andbelieve in giving back to the communities in which we live and work.

ROBINSON will provide accommodation for candidates with disabilities throughout our interview and selection process.

Thank you to all interested candidates, only those selected for an interview will be contacted.