General Manager, eCommerce

hirequity Recruitment Agency

Toronto

On-site

CAD 120,000 - 180,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Full benefits

Wellness perks

Leadership opportunity

Job summary

A leading company in the design space seeks a GM/VP of E-Commerce to build and lead a new digital commerce division. This role offers the opportunity to shape strategy and execution in a fast-paced environment, backed by a trusted brand. Ideal candidates will have extensive experience in e-commerce leadership, with a focus on profitable growth and team development.

Qualifications

10+ years in e-commerce leadership with a track record of profitable scaling.
Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands.
Strong P&L management and comfort operating at both strategic and execution levels.

Responsibilities

Developing and executing a go-to-market and long-term e-commerce strategy.
Owning and optimizing the P&L for digital channels.
Leading cross-functional teams toward ambitious growth targets.

Skills

P&L management

Data-driven decision-making

Customer acquisition

Team leadership

E-commerce strategy

Job description

Direct message the job poster from hirequity Recruitment Agency

Sales Talent Recruiter | Founder of hirequity Recruitment Agency| HR Consultant | 5X Sales Leader | Join the Academy???? Recruiter Tips…

TITLE: GM / VP of E-Commerce

LOCATION: Toronto, ON (On-Site)

BASE SALARY: TBD- aligned with experience

OTE: Performance-based bonus included

OTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground up

Looking for a growth-minded e-commerce leader ready to build a business-within-a-business.

This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup.

ABOUT THE OPPORTUNITY:

You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences.

If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.

YOU'LL BE IN CHARGE OF:

Developing and executing a go-to-market and long-term e-commerce strategy
Owning and optimizing the P&L for digital channels
Leading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targets
Driving customer acquisition, retention, and loyalty with performance-based strategies
Selecting, managing, and evolving the e-commerce tech stack and vendor relationships
Overseeing regulatory compliance, privacy standards, and cybersecurity protocols
Building strategic partnerships and third-party integrations that fuel scalable growth
Driving analytics, A/B testing, and experimentation to boost conversion and customer lifetime value

ABOUT YOU:

10+ years in e-commerce leadership with a track record of profitable scaling
Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands
Strong P&L management and comfort operating at both strategic and execution levels
Data-driven decision-maker who understands UX, retention, and digital funnels
Entrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environments
Bonus: Background in launching new market entries or DTC models

YOUR STYLE:

You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.

WHY THIS ROLE?

You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win.

Seniority level