Digital Marketing Manager

Altis Recruitment

Vaughan

On-site

CAD 120,000 - 150,000

Full time

14 days+

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Job summary

A leading staffing and recruiting company is seeking a Digital Marketing Manager to spearhead their marketing initiatives. This role entails developing innovative digital strategies, managing e-commerce operations, overseeing public relations efforts, and optimizing customer engagement to drive brand growth in Canada. The ideal candidate will have a robust background in DTC marketing and a strategic approach to campaign management.

Qualifications

Minimum 5 years in digital marketing with DTC and social media experience
Strong ability to interpret performance data and drive strategy
Bilingual in English and French is a plus

Responsibilities

Develop and manage digital marketing strategies and budgets
Oversee e-commerce site optimization and customer engagement
Lead email marketing campaigns to enhance customer journey

Skills

Digital Marketing

CRM/email management

DTC commerce

Social Media Management

Project Management

Stakeholder Coordination

Email Marketing

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce

CMS platforms

Google Analytics

SEO practices

Job description

We’re looking for a results-oriented Digital Marketing Managerto lead innovative digital strategies across multiple channels, with a focus on enhancing customer experience and driving brand growth in the Canadian market. This position plays a key role in managing digital advertising, e-commerce operations, email marketing, social media presence, and public relations efforts.

The ideal candidate is both strategic and hands-on, with a proven track record in DTC marketing, campaign performance optimization, and content-driven customer engagement.

Primary Responsibilities

Develop detailed campaign briefs that align with brand positioning and commercial targets.
Collaborate with media partners and creative teams to ensure campaigns are tailored to local market needs.
Set and manage budgets for digital initiatives, aligning with leadership to prioritize investment across channels.
Monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies.
Present regular insights and actionable reporting to guide marketing decisions.

E-Commerce & Website Optimization

Oversee the Canadian direct-to-consumer (DTC) website experience, ensuring that product presentation, navigation, and promotions are optimized for user engagement.
Drive traffic and revenue by refining merchandising strategies and leveraging analytics to inform content adjustments.
Partner with internal teams to ensure product availability, timely updates, and a cohesive digital storefront experience.
Lead initiatives to boost key performance indicators such as conversion rate, customer retention, average order value, and site traffic.

Customer Lifecycle & Email Marketing

Design and implement targeted email marketing strategies that support the customer journey—from acquisition to loyalty.
Manage campaign production including creative briefs, content approvals, QA, and deployment schedules.
Use marketing automation platforms to launch lifecycle initiatives (e.g., welcome journeys, abandoned cart recovery, reactivation campaigns).
Continuously optimize engagement through segmentation, A/B testing, and content personalization.
Maintain email list health and compliance with data privacy regulations.

Social Media & Brand Communications

Lead the creation and rollout of compelling social media campaigns that align with broader brand goals.
Partner with agencies and influencers to amplify content and maintain a strong brand presence across key platforms.
Engage with followers and manage interactions during high-visibility campaigns or time-sensitive escalations.
Analyze performance data across channels and recommend course corrections to maximize ROI.
Explore collaboration opportunities with content creators, partners, and media to elevate brand awareness.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 5 years of experience in digital marketing, including hands-on work in CRM/email, DTC commerce, and social media.
Proficient with marketing and analytics tools such as Salesforce (or similar), CMS platforms, Google Analytics, and SEO practices.
Experience managing web merchandising and consumer-facing digital campaigns in a B2C environment.
Ability to interpret performance data and turn insights into action.
Strong project management, communication, and stakeholder coordination skills.
Experience working with agencies and third-party vendors.
Bilingualism in English and French is a plus.

Seniority level