General Manager

Sundial; Regina; On-site; CAD 85,000 - 110,000; Full time

Job summary

Wine & Beyond in Regina is seeking a motivated General Manager to lead in a fast-paced retail environment, overseeing store performance, operations, and staff.

You will drive sales, manage budgets, schedules, and inventory, coach the team, and ensure compliance with cannabis regulations. If you thrive on hands-on leadership and execution, this role offers growth, competitive wages, and a supportive team.

Qualifications

• Minimum 5 years in retail management environment.
• Proserve certified or willingness to obtain.
• Strong leadership, coaching, and performance management skills.
• Proven ability to manage budgets, labour, and KPIs.
• Post-secondary degree or diploma in Business Management or related field (preferred).

Responsibilities

• Foster a positive workplace culture.
• Lead by example through coaching and developing the team.
• Set short- and long-term priorities with the Management Team, Area Manager, and Director.
• Delegate tasks and establish daily priorities.
• Develop succession plans and career development pathways.
• Conduct performance reviews and address concerns.
• Execute product launches and merchandising initiatives.
• Achieve financial goals through labour, inventory, and expense management.
• Meet or exceed sales and profitability targets.
• Oversee inventory management, ordering, receiving, and assortment planning.
• Support all aspects of store operations, health & safety, and loss prevention.

Skills

Leadership

Coaching

Performance management

Budgets

KPIs

Travel

Education

Post-secondary degree or diploma in Business Management or related field

Tools

Microsoft Office

Job description

Work LocationWine & Beyond ReginaAbout the RoleAbout Wine & BeyondWine & Beyond is Western Canada’s premier destination for wine, beer, and spirits. With world-class product selection, passionate team members, and a commitment to exceptional guest experiences, we help our customers discover something new every time they visit. Our stores feature curated wines from around the globe, unique craft beers, premium spirits, and knowledgeable staff who love what they do.About The Opportunity: General ManagerWe are seeking a motivated and hands-on General Manager to lead in a dynamic, fast-paced retail environment. In this role, you will drive store performance through strong leadership, operational excellence, and a commitment to results. This role is both strategic and hands-on, supporting daily operations, overseeing merchandising and inventory, coaching team members, and ensuring high standards on the sales. If you enjoy an active and fast-paced environment, lead by example and thrives while staying engaged on the floor with their team, this is the ideal role.What You’ll DoFoster a positive, engaging workplace culture.Lead by example through coaching, mentoring, and developing the team.Set short- and long-term priorities with the Management Team, Area Manager, and Director.Delegate tasks and establish daily priorities.Develop succession plans and career development pathways.Conduct performance reviews, provide coaching, and address performance concerns.Enforce company policies, procedures, and standards.Address employee relations issues professionally and implement corrective action when required.Execute product launches and merchandising initiatives.Leverage local market trends to drive sales.Achieve financial goals through effective labour, inventory, and expense management.Meet or exceed sales and profitability targets.Monitor sales metrics and develop action plans to improve performance.Verify financial documents for accuracy.Manage labour scheduling to align with sales trends and payroll budgets.Complete daily operational responsibilities and Manager-on-Duty requirements.Plan and execute promotions, merchandising, and store events.Oversee inventory management, ordering, receiving, and assortment planning.Ensure timely processing of deliveries and completion of cycle counts and annual inventories.Support all aspects of store operations, sales, health & safety, and loss prevention.About YouMinimum 5 years in retail management environmentProserve certified or willingness to obtain.Strong leadership, coaching, and performance management skillsProven ability to manage budgets, labour, and KPIsMinimum age requirement based on province (18/19+)Post-secondary degree or diploma in Business Management or a related field (preferred)Working knowledge of cannabis regulations or experience in a regulated retail environmentReliable transportation and ability to travel between store locationsProficient in Microsoft Office (Excel, Word, Outlook)Flexible availability, including evenings, weekends, and holidays as requiredWhy You’ll Love Working With UsIn-depth product training and ongoing learningSupportive, team-oriented environmentEmployee product discountsCompetitive wagesComprehensive benefits packageRecognition and rewards programs that celebrate individual and team achievements.Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday servicesOur Commitment to Diversity, Equity and InclusionAt Wine & Beyond, we are committed to building a diverse, equitable, and inclusive workplace where everyone feels valued and empowered to contribute. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic.Ready to Apply?If you’re enthusiastic, customer-focused, and eager to develop your product expertise, we’d love to hear from you.About SNDLSNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.Learn more about SNDL