Beer Manager

SNDL; Regina; On-site; CAD 52,000 - 66,000; Full time

Job summary

Wine and Beyond Regina is seeking a Beer Manager to lead the beer department at our new Regina location. You will guide a small team, drive beer sales, and host in-store tastings to engage customers.

The role requires 2+ years retail or liquor experience, leadership, and strong beer knowledge. You’ll ensure compliance with liquor regulations, manage inventory, and deliver an outstanding customer experience, with flexibility for evenings and weekends.

Qualifications

• 2+ years of retail or liquor experience.
• Leadership experience preferred.
• Strong beer knowledge (Cicerone Level 1 or similar is a plus).
• Excellent communication and customer service skills.
• Serve It Right certification (or ability to get it).
• Comfortable lifting up to 50 lbs and standing for long periods.
• Available evenings and weekends.
• Must pass a background check and have reliable transportation.

Responsibilities

• Lead and support a high-performing department team.
• Drive beer sales and customer engagement.
• Plan and host in-store tastings and events.
• Keep your department clean, stocked, and visually appealing.
• Manage inventory, ordering, and product launches.
• Maintain compliance with safety and liquor regulations.
• Support daily store operations and collaborate with management.

Skills

Retail experience

Liquor knowledge

Leadership

Communication

Customer service

Cicerone Level 1

Job description

Work LocationWine & Beyond ReginaAbout the RoleBeer Manager – Wine and BeyondLocation: Regina, SaskatchewanEmployment Type: Full-Time | Liquor Retail ManagementCompany: SNDL Inc. | Wine and BeyondAbout Wine and Beyond & SNDLWine and Beyond is part of the SNDL family—Canada’s largest private-sector liquor and cannabis retailer. We’re known for our wide selection, great service, and passionate team members. With stores across Alberta and British Columbia and a new location launching in Regina, now is the perfect time to join us!The Role: Beer ManagerWe're looking for a beer-savvy, customer-focused leader to run the beer department at our new Wine and Beyond location in Regina. As Beer Manager, you’ll be the go-to expert for all things beer—craft, local, import, and more. You’ll lead a team, drive sales, manage inventory, and create an outstanding customer experience.What You’ll DoLead and support a high-performing department teamDrive beer sales and customer engagementPlan and host in-store tastings and eventsKeep your department clean, stocked, and visually appealingManage inventory, ordering, and product launchesMaintain compliance with safety and liquor regulationsSupport daily store operations and collaborate with managementWhat You Bring2+ years of retail or liquor experienceSupervisory or leadership experience (preferred)Strong beer knowledge (Cicerone Level 1 or similar is a plus)Excellent communication and customer service skillsServe It Right certification (or ability to get it)Comfortable lifting up to 50 lbs and working on your feetAvailable evenings and weekendsMust pass a background check and have reliable transportationWhy Join UsCompetitive salary and benefitsStaff discounts across all brandsCareer advancement opportunities within SNDLProduct knowledge training & ongoing developmentIncentives, contests, and team recognitionSound like the perfect pour? Apply now to lead the beer experience at Wine and Beyond Regina!We appreciate all applicants, but only those selected for interviews will be contacted.SNDL is an Equal Opportunity EmployerWe celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.About SNDLSNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.Learn more about SNDL