General Manager

The Talent Company; Mississauga; On-site; CAD 150,000 - 200,000; Full time

Job summary

Join a forward-thinking company dedicated to improving global health through innovative nutritional supplements. As the General Manager, you will play a pivotal role in overseeing business operations, driving digital growth, and leading a high-performing team. This exciting opportunity involves developing comprehensive marketing strategies, optimizing revenue streams, and fostering partnerships that expand the brand's footprint. With a commitment to operational excellence and regulatory compliance, you will ensure the highest quality standards while contributing to a healthier future for customers. If you're passionate about leadership and innovation, this role is your chance to make a meaningful impact.

Qualifications

• Proven managerial experience with strong leadership presence.
• Effective decision-making and collaboration skills.

Responsibilities

• Oversee business operations, driving digital growth and revenue expansion.
• Lead cross-functional teams to align on strategic goals.

Skills

Leadership

Communication

Decision-making

Financial Planning

Problem-solving

Team Motivation

Education

Bachelor's degree in Business or related field

Tools

Excel

Word

PowerPoint

Outlook

Job description

Be part of a company that values natural health, innovation, and empowering lives worldwide.

24th January, 2025

Our client is a trusted Canadian company dedicated to improving global health through high-quality, science-backed nutritional supplements. With a legacy of natural purity, customer satisfaction, and innovation, they are committed to making a meaningful impact on lives worldwide. The company prides itself on fostering a high-performing team and cultivating an amazing, positive culture where collaboration, growth, and shared purpose thrive. Joining this team means leading with purpose, driving innovation, and contributing to a healthier future for their customers, all while being part of an organization that values its people as much as the lives it aims to improve.

POSITION SUMMARY
The General Manager will oversee all aspects of our business operations, driving digital growth, revenue expansion, retail development, and team leadership. Reporting directly to the President, this role requires a strategic leader with a strong background in Consumer-Packaged Goods (CPG) or related industries. The ideal candidate will have a proven track record in managing P&L, driving sales strategies, building high-performing teams, and fostering a culture of operational excellence.

Digital Growth & E-Commerce Expansion

• Develop and execute a comprehensive digital marketing strategy to increase online visibility, website traffic, and conversion rates.
• Optimize website engagement to ensure a seamless and positive user experience.
• Implement and monitor paid advertising campaigns (Google Ads, social media, SEO) to drive sales growth.
• Scale the company’s presence on digital marketplaces (e.g., Amazon, Shopify) while maintaining brand integrity.

Revenue Growth & Sales Strategy

• Set and achieve ambitious revenue targets by diversifying digital and retail revenue streams.
• Develop a robust sales strategy informed by market trends, customer insights, and competitive analysis.
• Build sales plans across Canada, the US, and international markets, focusing on both digital and retail channels.

Retail Partner Development

• Strengthen relationships with existing retail partners through tailored support, co-op opportunities, and performance reviews.
• Develop new partnerships with health food stores, pharmacies, and professional practitioners to expand the brand footprint.
• Launch a standardized retail training program to educate partners on the value and benefits of the product line.

Brand Positioning & Awareness

• Enhance the brand’s positioning as a trusted Canadian company through strategic digital marketing initiatives.
• Collaborate with influencers, bloggers, and healthcare professionals to build credibility and expand brand awareness.
• Represent the brand at industry events, expos, and conferences to build partnerships and generate leads.

Operational Excellence & Team Leadership

• Lead cross-functional teams (marketing, sales, logistics, and customer service) to align on strategic goals and execution plans.
• Use data-driven decision-making to measure ROI and optimize strategies.
• Build and mentor a high-performing team to achieve short-term sales goals and long-term growth objectives.
• Manage budgets effectively to ensure profitability.

Regulatory Compliance & Market Adaptation

• Ensure all products meet Health Canada regulations and maintain the highest quality standards.
• Align operational processes with GMP SOPs to adhere to Health Canada licensing requirements.

SKILLS and QUALIFICATIONS

• Proven experience in a managerial role with strong leadership presence.
• Effective decision-making, communication, and collaboration skills.
• Proficiency in generating reports and delivering informative presentations.
• Demonstrated ability to develop and maintain financial plans and manage P&L.
• Proven ability to motivate teams, hold employees accountable, and drive productivity.
• Strong working knowledge of operational procedures, with meticulous attention to detail.
• Proactive nature, effective delegation, and problem-solving skills.
• Computer literate with proficiency in tools such as Excel, Word, PowerPoint, and Outlook.

We are committed to Equal Opportunities and welcome applications from all sections of the community. Please let us know if an adjustment or adaptation is required at any stage to support you during the recruitment journey.

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