Fractional GTM Strategist (Remote, 15-20 hrs/wk)

Human Agency; Toronto; Remote; CAD 159,000 - 226,000; Part time

Job summary

Human Agency is an AI-first consultancy and venture organization. We’re bringing on a fractional GTM Strategist to own the full arc: figure out who a client should be selling to, build the positioning, launch the campaigns, and show leadership what worked. This isn’t a “strategy deck, then hand it off” role.

You’ll do the thinking and the doing, embedded with our core team and trusted by clients to advise and produce. Projects ramp up on short notice and scope shifts mid-stream.

Qualifications

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent.
• Hands-on experience launching and optimizing paid and email campaigns.
• 2-3 case studies with before-and-after numbers showing impact.
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• Use of AI for research, testing, and content production, not just drafting.
• Freelancer or fractional consultant experience and ability to manage multiple projects.

Responsibilities

• Build go-to-market strategies for B2B and B2C clients, including positioning and channel sequencing.
• Define ideal customer profiles and analyze competitors before messaging.
• Create compelling copy and content for websites, emails, and social channels.
• Set up and run campaigns in Meta Ads, LinkedIn Campaign Manager, and Google Ads.
• Measure success with upfront metrics and report results to leadership.
• Develop sales materials and align marketing work to pipeline.
• Lead campaigns from brief to launch with strategic rationale and creative execution.

Skills

GTM strategy

Campaign management

Paid media

Data storytelling

AI in marketing

Freelancer mindset

Independent work

Written communication

Tools

Meta Ads

LinkedIn Campaign Manager

Google Ads

HubSpot

Job description

Human Agency is an AI-first consultancy and venture organization. We’re bringing on a fractional GTM Strategist to own the full arc: figure out who a client should be selling to, build the positioning, launch the campaigns, and show leadership what worked. This isn’t a “strategy deck, then hand it off” role.

You’ll do the thinking and the doing, embedded with our core team and trusted by clients to advise and produce. Projects ramp up on short notice and scope shifts mid-stream.