Field Marketing Specialist

Achievers; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Achievers is seeking a creative and results-driven Field Marketing Specialist to join our Demand Generation team in Canada. In this pivotal role, you’ll design and execute field marketing programs that engage HR leaders and boost lead generation as part of a dynamic team. Your contributions will help scale our in-person event strategy across North America and APAC, while fostering an inclusive and diverse workplace.

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits and Life Insurance Coverage

RRSP Matching

Flexible Vacation

Employee and Family Assistance Program

Full access to LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

Professional development opportunities

Qualifications

• 2-4 years experience in B2B field marketing.
• Proven track record of executing in-person events.
• Willingness to travel, including to the APAC region.

Responsibilities

• Plan and execute in-person field marketing events.
• Manage logistics, budgets, and cross-functional collaboration.
• Analyze event performance metrics for improvements.

Skills

Project Management

Event Marketing

Data Analysis

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

HubSpot

Excel

Job description

About Achievers

The Achievers Employee Experience Platform is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at www.achievers.com to learn more and check out our platform in action here. Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.

We’re looking for a creative and results-driven Field Marketing Specialist to join our Demand Generation team. In this role, you’ll work closely with Sales, Marketing, and external partners to design and execute high-impact field marketing programs that build community, generate leads, and accelerate pipeline. You’ll be a key player in scaling our in-person event strategy across North America and APAC.

Please note that this role will work PST hours.

Responsibilities:

Event Strategy & Execution

• Plan, execute, and optimize in-person field marketing events (e.g., executive breakfasts, dinners, roundtables) to engage HR leaders and support pipeline goals.
• Collaborate with Sales to identify target accounts and align specificevent’s strategy with regional business priorities.
• Develop and maintain a calendar of field events, ensuring alignment with broader marketing campaigns and product launches.

Program Management & Operations

• Create detailed event briefs and manage cross-functional collaboration with Content, Creative, Marketing Ops, Web, and external agencies.
• Own end-to-end logistics including venue sourcing, vendor management, attendee communications, and on-site execution.
• Track and manage event budgets, ensuring cost-effective execution and ROI.

Performance Measurement & Reporting

• Contribute to the definition of success metrics and report on event performance, including MQLs, SQLs, pipeline influence, and ROI.
• Analyze attendee engagement and feedback to continuously improve event experiences.
• Maintain data accuracy in CRM and marketing automation platforms.

Innovation & Optimization

• Test new event formats, technologies, and engagement tactics to elevate the attendee experience and share back with senior Achievers events staff to inform playbook improvements.
• Maintain and evolve best practices documentation for field marketing programs.
• Stay current on industry trends and competitor activities to inform strategy.

APAC Regional Support (30%)

• Support field marketing initiatives in the APAC region, including virtual and in-person events.
• Build relationships with local vendors and media partners in Melbourne, Sydney, and Singapore.
• Travel to APAC 2–3 times per year to support regional events and build in-market expertise.

Qualifications:

• 2-4 years of experience in B2B field marketing, event marketing, or demand generation.
• Proven track record of planning and executing successful in-person events that drive pipeline.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Experience working with CRM (Salesforce), marketing automation tools (Marketo, HubSpot), and Excel.
• Excellent written and verbal communication skills.
• Willingness to travel (including international travel to APAC).
• Experience in the HR tech or SaaS industry.
• Familiarity with event platforms (e.g., Splash, Cvent) and virtual event tools.
• Data-driven mindset with the ability to analyze and act on performance metrics.
• Comfortable working in a fast-paced, agile environment.

Why you’ll love working at Achievers:

- We are passionate about disruptive technology that’s rooted in science, research and data.

- We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

- We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

- We believe in moving quickly, failing fast, and adapting to change.

- We enjoy coming to work every day because we believe in our product and love our culture.

- We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees:

Competitive Pay

Parental Leave Top-up

???? Health Benefits and Life Insurance Coverage Upon Your First Day

RRSP Matching

️ Flexible Vacation

???? Employee and Family Assistance Program

Full access to the LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

A beautiful office space located in Liberty Village, Toronto

Participation in our Points-based Employee Recognition Program

Opportunities for professional development and career growth

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is an equal opportunity employer, committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.

Achievers does not use AI to make hiring decisions. When you apply to work with us, a real person reads your application—every time. We believe in thoughtful, human-centred hiring, and we think your experience, personality, and potential can’t be judged by an algorithm. That’s why we keep it personal and take the time to get to know each qualified candidate.