Esports Marketing Leader: Creative Strategy & Growth

Esports Tower LLC.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Esports Tower LLC is seeking a Senior Manager, Marketing (North America) to lead strategic direction across digital, social, content, partnerships and live events, overseeing a multidisciplinary team of managers, designers, social brand managers, and editors.

You will translate esports culture into revenue‑driving initiatives, manage budgets, timelines, and stakeholder expectations while delivering consistent brand voice and compelling content across YouTube, TikTok, X, Instagram and Twitch.

Qualifications

• 5+ years in marketing, digital content, or creative leadership within esports, gaming, entertainment or youth brands.
• Proven track record managing creative teams and delivering multi‑platform content.
• Strong proficiency with Adobe Creative Cloud, Figma, and CMS/DAM tools.
• Deep understanding of platform best practices and data-driven growth strategies.

Responsibilities

• Lead, mentor, and develop a team of managers, designers, editors, and social brand managers.
• Translate brand strategy into compelling content across platforms (YouTube, TikTok, X, Instagram, Twitch).
• Oversee marketing operations, budgets, timelines, and cross‑functional alignment with esports teams and leadership.
• Lead strategy and promotion for live events, activations, watch parties, and community events.
• Serve as the primary creative marketing partner for Partnerships, Esports, Merch, and Leadership.

Skills

Marketing leadership

Content strategy

Brand management

Data analysis

Team mentoring

Project management

Tools

Adobe Creative Cloud

Figma

CMS/DAM

YouTube Studio

Google Analytics

Job description

Esports Tower LLC is seeking a Senior Manager, Marketing (North America) to lead strategic direction across digital, social, content, partnerships and live events, overseeing a multidisciplinary team of managers, designers, social brand managers, and editors.

You will translate esports culture into revenue‑driving initiatives, manage budgets, timelines, and stakeholder expectations while delivering consistent brand voice and compelling content across YouTube, TikTok, X, Instagram and Twitch.