Senior Manager Marketing

Esports Tower LLC.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Esports Tower LLC is seeking a Senior Manager, Marketing (North America) to lead strategic direction across digital, social, content, partnerships and live events, overseeing a multidisciplinary team of managers, designers, social brand managers, and editors.

You will translate esports culture into revenue‑driving initiatives, manage budgets, timelines, and stakeholder expectations while delivering consistent brand voice and compelling content across YouTube, TikTok, X, Instagram and Twitch.

Qualifications

• 5+ years in marketing, digital content, or creative leadership within esports, gaming, entertainment or youth brands.
• Proven track record managing creative teams and delivering multi‑platform content.
• Strong proficiency with Adobe Creative Cloud, Figma, and CMS/DAM tools.
• Deep understanding of platform best practices and data-driven growth strategies.

Responsibilities

• Lead, mentor, and develop a team of managers, designers, editors, and social brand managers.
• Translate brand strategy into compelling content across platforms (YouTube, TikTok, X, Instagram, Twitch).
• Oversee marketing operations, budgets, timelines, and cross‑functional alignment with esports teams and leadership.
• Lead strategy and promotion for live events, activations, watch parties, and community events.
• Serve as the primary creative marketing partner for Partnerships, Esports, Merch, and Leadership.

Skills

Marketing leadership

Content strategy

Brand management

Data analysis

Team mentoring

Project management

Tools

Adobe Creative Cloud

Figma

CMS/DAM

YouTube Studio

Google Analytics

Job description

The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital, social, content, partnerships, and live events. This role oversees a multidisciplinary team of Marketing Manager, Graphic Designers, Social Media and Videographers/Editors. The ideal candidate combines strategic brand thinking with hands‑on execution, thrives in fast‑paced environments, and knows how to translate esports culture into revenue‑driving initiatives.

Core Responsibilities or Job Duties include:

Leadership & Creative Direction

• Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
• Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
• Provide clear, actionable feedback to elevate design, video, and content output.

Content Strategy & Brand Execution

• Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
• Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
• Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
• Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.

Marketing Operations & Project Management

• Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
• Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
• Manage cross‑functional alignment with esports operations, partnerships, merchandise, and executive leadership.
• Ensure all brand deliverables satisfy partner/sponsor requirements.

Live Events & Experiential Marketing

• Lead marketing strategy and promotion for tournaments, live activations, meet‑and‑greets, watch parties, and community events.
• Oversee on‑site creative execution, content capture, and post‑event storytelling.
• Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.

Stakeholder Collaboration

• Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
• Translate business needs into actionable creative briefs and campaigns.
• Ensure alignment across teams and maintain strong communication throughout project lifecycles.

• Experience: 5+ years in marketing, digital content, or creative leadership—ideally in esports, gaming, entertainment, or youth‑focused brands. Proven track record managing creative teams and delivering high‑quality, multi‑platform content.
• Technical Skills: Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
• Platform & Analytics Expertise: Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data‑informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
• Marketing & Commercial Acumen: Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
• Esports & Gaming Knowledge: Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
• Leadership & Communication: Excellent project management, cross‑functional collaboration, and creative feedback skills. Ability to lead teams in a fast‑paced, high‑volume creative environment.