Marketing Project Manager

EXL; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global sports organization in Canada is looking for a Project Manager to oversee marketing projects within their sports league. The ideal candidate will have over 5 years of project management experience, proficiency in Adobe Workfront, and a passion for sports. Responsibilities include leading project planning, managing budgets, and collaborating with internal and external stakeholders to execute innovative marketing campaigns that enhance brand awareness and drive attendance. This role involves strategic problem-solving and requires strong organizational skills.

Qualifications

• 5+ years of experience in project management, preferably in marketing or tech.
• Strong understanding of marketing principles and campaign development.
• Hands-on experience with Agile, Lean, Kanban, and Waterfall.

Responsibilities

• Lead project planning processes and tools across teams.
• Create and maintain project schedules, tracking progress.
• Manage project budgets and expenditures.

Skills

Project management

Marketing principles

Collaboration

Data-driven decision making

Agile methodologies

Education

Bachelor's degree in Marketing or Business Administration

Project Management Professional (PMP)

Tools

Adobe Workfront

Job description

Overview

The Project Manager will be responsible for overseeing and managing key marketing projects within our global sports league. This role requires a dynamic individual with a passion for sports and marketing, exceptional organizational skills, and the ability to collaborate effectively with cross-functional teams. The successful candidate will lead projects from initiation to completion, ensuring the delivery of high-quality marketing campaigns and initiatives that align with the league's brand and strategic objectives.

Responsibilities

• Project Planning and Execution: Develop and lead a project planning process and tools to be used cross-functionally and within our teams from discovery and intake through execution.
• Collaborate with stakeholders to identify project requirements and ensure alignment with marketing objectives.
• Create and maintain project schedules, tracking progress and proactively addressing potential risks and issues.
• Manage team capacity by understanding the current state of the project pipeline and making data-driven trade-offs.
• Anticipate and advise on project risks and lead the development and implementation of mitigation strategies.
• Promote understanding across partners around project status, spend, priorities, and resource allocation.
• Collaborate with internal teams and external agencies to develop innovative marketing campaigns that engage fans, drive attendance, and enhance brand awareness.
• Oversee the execution of marketing campaigns, ensuring adherence to timelines, brand guidelines, and legal requirements.
• Monitor campaign performance and analyze key metrics to measure effectiveness and identify areas for improvement.
• Iterate and scale systems and projects to meet the Leagues global needs.

Stakeholder Engagement

• Maintain strong relationships with internal stakeholders, including marketing, communications, events, and sponsorship teams.
• Effectively communicating project updates, plans, and issues to diverse stakeholders
• Collaborate with external partners, sponsors, and vendors to ensure seamless integration and delivery of marketing initiatives.
• Provide regular project updates to stakeholders, highlighting progress, challenges, and key outcomes.
• Conduct post-project evaluations to identify lessons learned and implement improvements for future projects.
• Stay updated with industry trends, emerging technologies, and best practices in sports marketing to drive innovation and enhance project outcomes.

Budget and Resource Management

• Manage project budgets, track expenditures, and ensure cost-effectiveness.
• Allocate and optimize resources to maximize efficiency and meet project goals.
• Liaise with procurement teams to source vendors and negotiate contracts for marketing services and materials.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (5+ years) in project management, preferably in a marketing or tech-related environment.
• Proficiency in Adobe Workfront project management
• Strong understanding of marketing principles, campaign development, and brand management.
• Demonstrated ability to think strategically, solve problems, and make informed decisions in a fast-paced environment.
• Passion for sports and a deep understanding of the global sports industry.
• Project Management Professional (PMP)
• Hands-on experience with practices such as Agile, Lean, Kanban, Waterfall as well as extensive experience with pragmatic blending of styles to facilitate collaboration and delivery