Territory Sales Representative

Williams Machinery; Terrace; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Company vehicle

Health benefits

RRSP matching

Health Spending Account

Lifestyle Spending Account

3 weeks vacation

Job summary

Williams Machinery seeks a true hunter to drive equipment sales and rental growth across Terrace and Northwest BC. This field-based role rewards proactive prospecting, direct calls, and meetings with decision-makers to turn opportunities into business.

You will own the territory, represent a diverse range of equipment, and earn with uncapped commissions in a well-established regional team with strong customer support.

Qualifications

• Prospecting and new business development experience.
• Ability to identify opportunities and close deals.
• Strong communication and presentation skills.

Responsibilities

• Hunting for new business through cold calls, referrals, networking, and direct outreach.
• Identifying prospective customers across construction and related markets.
• Visiting job sites and meeting customers where the business happens.
• Understanding customer needs and presenting equipment sales and rental solutions.
• Preparing quotes and negotiating deals through to close.
• Maintaining relationships to generate repeat business.

Skills

Sales prospecting

Cold calling

Relationship building

Field sales

Negotiation

Job description

The Territory Is Yours to Win.

Terrace & Northwest BC

Some salespeople manage accounts. Others go out and create them.

We're looking for a true hunter to drive equipment sales and rental growth across Terrace and Northwest BC. You'll be responsible for finding new customers, identifying opportunities, getting in front of decision-makers and turning prospects into business.

This is a field-based sales role for someone who enjoys the chase, isn't afraid to pick up the phone, and knows that the best opportunities don't always come knocking.

THE OPPORTUNITY

• Make the Market Yours: Take ownership of a large territory and build your customer base through proactive prospecting and face-to-face sales.

• Sell Something Tangible: Represent a diverse range of material handling, compact and heavy construction equipment, with both sales and rental solutions.

• Earn What You Deliver: $70,000–$120,000+ earning potential with uncapped commission. The more business you generate, the more you can earn.

• Build Something Long-Term: Develop a strong market presence, win new accounts and grow your business with the backing of an established equipment organization.
  

WHAT YOU'LL BE DOING

• Hunting for new business through cold calls, referrals, networking and direct customer outreach.

• Identifying prospective customers and developing opportunities across construction, industrial and related markets.

• Getting out into the field, visiting job sites and meeting customers where the business happens.

• Understanding customer needs and presenting equipment sales and rental solutions.

• Preparing quotes, negotiating deals and driving opportunities through to close.

• Staying connected with customers to identify additional opportunities and generate repeat business.
  

WHAT'S IN IT FOR YOU?

• $70,000–$120,000+ earning potential with uncapped commission.

• Company vehicle.

• 100% employer-paid health benefits.

• $200 Health Spending Account + $200 Lifestyle Spending Account.

• 3% RRSP matching.

• 3 weeks of paid vacation.

• Opportunities to grow your career with a well-established equipment company.
  

ARE YOU THE RIGHT FIT?

You're competitive, persistent and motivated by results. You enjoy meeting new people, building relationships from scratch and turning a cold prospect into a customer. You can organize your own day, manage your pipeline and keep pushing when the first answer is no.

Previous experience in equipment, construction, industrial or B2B sales is an asset. A proven track record in prospecting and new business development is what matters.

WHO WE ARE

Wesgroup Equipment is a Platinum Certified Canada's Best Managed Company and a Top Employer in BC. Through Williams Machinery, Westerra Equipment and WE Rent, we support customers across Western Canada with equipment sales, rentals, parts and service solutions. For over 120 years, we've been helping keep businesses moving. Now, we're looking for someone to help us grow.