Enterprise Account Based Marketing Manager

Autodesk; Toronto; On-site; CAD 85,000 - 147,000; Full time

Job summary

A leading software company in Toronto is seeking an experienced Account Based Marketing Manager. This role requires collaboration with sales and marketing teams to develop and implement data-driven marketing campaigns targeting key accounts. Ideal candidates will have a strong background in B2B marketing, excellent communication skills, and the ability to drive results through strategic initiatives. Competitive compensation and benefits package offered.

Benefits

Health and financial benefits

Time away and wellness programs

Annual cash bonuses and commissions

Qualifications

• 5+ years in B2B enterprise software experience.
• Proven ability to provide strategic input to sales team.
• Experience in account-based marketing to support sales objectives.
• Direct customer-facing role in marketing or sales.
• Solid written, verbal, interpersonal, and presentation skills.
• Self-motivated team player with cross-functional skills.

Responsibilities

• Deliver account portfolio research and analysis.
• Strategize and execute 1:1 campaigns to achieve sales goals.
• Deploy multi-channel ABM campaigns.
• Collaborate with marketing and sales teams.
• Provide ongoing reporting and insights.

Skills

Strategic thinking

B2B marketing

Sales alignment

Communication skills

Analytical skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Salesforce.com

Job description

Job Requisition ID #

25WD91335

Position Overview

The Autodesk Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership (ABSM), and will apply a data-driven methodology, continually testing and evaluating success of campaigns and programs based on the impact to the business. The ABSM Manager collaborates closely across Marketing, sales, and SDR teams for a fully integrated approach.

Responsibilities

• Deliver account portfolio research and analysis to drive ABSM strategies

• Strategize, execute, and optimize data-driven ABSM 1:1 strategies to achieve sales goals aligned to customer imperatives for assigned accounts or clusters

• Deploy multi-channel ABM 1:1 campaigns, including crafting strategy, aligning internal teams, and project managing execution

• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

• Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics

• Collaborate with ABSM Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters

• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

• Work closely with ABM managers and MOT to leverage high-performance ABSM Marketing tools and integrations

• Partner closely with inside sales teams to ensure strong Marketing and sales alignment

Minimum Qualifications

• Bachelor’s degree in marketing or related field with minimum of 5+ years in B2B enterprise software

• Demonstrated ability to provide strategic and consultative input to sales team

• Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution

• Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role

• Executive engagement and event management experience

• Solid written, verbal, interpersonal and presentation communication skills

• Self-motivated team player able to work cross-functionally

• Experience using salesforce.com

• Ability to travel. (up to 30% during peak times)

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we\'re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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