Email Marketing Lead - E-Commerce (Full-Time - Remote)

BlueTuskr; Canada; Remote; CAD 54,000 - 62,000; Full time

Benefits offered by this job

Fully remote

Unlimited paid time off

Internet, mobile phone, and gym reimb.

Job summary

BlueTuskr is seeking an Email Marketing Lead to build and run the department, owning strategy, audits, automation, and deliverability across multiple client accounts. This role demands hands-on leadership and deep expertise in email, SMS, and growth marketing.

You'll drive the strategic direction, join client calls, and shape the agency’s retention strategy with data-backed decisions, while mentoring others and delivering measurable results. Fully remote role with accountability for results.

Qualifications

• 5+ years in email marketing, including leadership or mentoring
• Strong expertise in email marketing best practices (segmentation, automation, A/B testing)
• Comfortable using AI tools to improve speed and quality of email work
• Experience with Klaviyo, HubSpot, Mailchimp and other platforms

Responsibilities

• Set strategy and standards for the email marketing department, including processes and QA
• Lead execution of audits and campaigns across client accounts
• Represent email marketing strategy in client calls and with agency leadership
• Mentor and develop other email marketers
• Ensure deliverability and reporting across campaigns

Skills

Email marketing strategy

Team leadership

Client communication

Analytics

Tools

Klaviyo

HubSpot

Mailchimp

Job description

BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, owned media, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve.

This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.

The Opportunity

We're looking for an Email Marketing Lead who is exceptional at all things email, SMS, pop-up, and growth marketing - and who is ready to build and run the department, not just work inside it. This is a hands-on leadership role for someone who has spent real time in the trenches of email marketing and brings strong, applied knowledge of client retention strategies across top platforms (Klaviyo, Mailchimp, HubSpot, etc.), along with the AI fluency to work faster and smarter across the full campaign lifecycle.

You’ll set the strategic direction for email marketing across the agency and clients, lead execution and departmental build out, join client calls to represent the department’s thinking, and help shape the agency’s retention strategy overall - with room to take direct ownership of specific accounts as you settle into the role. You’ll be the person clients and internal teams trust to tell them the truth, make the call, and back it up with data.

This role is ideal for someone who’s energized by building and leading something real - and who wants to do meaningful, measurable work at a company that holds itself accountable to results.

What You’ll Own

Department Leadership

• Set strategy and standards for the email marketing department, including processes, playbooks, and QA
• Join client calls to represent email marketing strategy and results, with the potential to take direct ownership of specific accounts over time
• Partner with leadership on department tooling, workflow, and roadmap decisions
• Report on department performance and health to agency leadership

Execution & Strategy

• Execute and oversee email marketing audits using platforms like Klaviyo, HubSpot, Mailchimp, etc.
• Set strategy for automation, segmentation, A/B testing, and lifecycle marketing across client accounts
• Use AI tools to support copywriting, campaign optimization, segmentation, and reporting workflows
• Execute monthly reporting documentation and results reflection across the department
• Ensure list hygiene, segmentation, integrations, and deliverability management are executed to a high standard
• Ensure knowledge of and have direct hands-on reporting for DMARC, DKIM, SPF, and other technical deliverability items
• Brainstorm and pilot new approaches to email marketing, including applying AI capabilities to existing workflows
• Support analytics tracking and strategy for future campaigns
• Liaise with the broader marketing team to coordinate cross-channel strategy

Who You Are

Skills get you in the door. These are the qualities that make you right for this role:

• A proven Email Marketing Strategist and leader - not just an implementer - who understands the bigger picture and can optimize for performance across an entire book of business
• Strong expertise in email marketing best practices (segmentation, automation, A/B testing, implementation, integrations, etc.)
• Comfortable using AI tools to improve the speed and quality of email marketing work (copywriting, campaign build, reporting, or workflow automation)
• Experience with Klaviyo, HubSpot, Mailchimp, and other relevant platforms
• Analytics-driven, with the ability to diagnose and fix underperformance accounts
• Expert-level understanding of deliverability (DKIM, DMARC, etc.)
• Experience managing or mentoring other email marketers
• Ability to manage multiple accounts and priorities simultaneously and meet deadlines
• Comfortable being client-facing, including joining client calls to speak to strategy and results
• Experience with email copywriting is a plus!

What Success Looks Like

In your first 90 days:

• You've audited existing email accounts and presented a prioritized roadmap for each
• You've been actively involved in strategy, implementation, and audits across all current email marketing accounts
• You've joined client calls and started building credibility with the client portfolio
• You've identified where AI can meaningfully speed up or improve the department’s workflows, and started applying it
• You have a clear picture of what the email marketing department needs to operate at a high level, and a plan to build it
• You've established a productive working relationship with the team and understand how various departments connect

Must-Have:

• 5+ years in email marketing, including experience leading or mentoring others
• Working knowledge of email & SMS marketing
• Experience managing small and large email volumes and contacts
• Proven track record managing client accounts and/or leading a team
• E-commerce or D2C brand experience (agency or in-house)
• Comfortable using AI tools in day-to-day email marketing work

Strong Differentiators:

• Hands-on experience with Klaviyo, Hubspot, Mailchimp, etc.
• Comfort with email account setup, migrations, and technical integrations
• Experience working within set processes, playbooks, or department infrastructure
• Agency background preferred
• Prior experience building or scaling an email marketing function

Benefits:

• Fully remote
• Unlimited paid time off
• Internet, mobile phone, and gym reimbursements after 90 days

TIME COMMITMENT AND AVAILABILITY

Hours: 40 hours/week
Availability: Availability between 9 a.m. and 6 p.m. EST

Salary:

$3,500 - $4,000 USD/Month