EMAIL MARKETING SPECIALIST

La Vie en Rose Inc.; Montreal; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

50% discount on products

Flexible hours

Advancement opportunities

Family-owned business

Performance bonuses

Years of service recognition

Innovation program

Referral bonus

Pay on demand access

Group insurance

Personal days (3–5)

Job summary

La Vie en Rose Inc. in Montreal seeks an Email Marketing Specialist to drive the development, optimization, and performance of email campaigns, supporting sales growth and customer experience.

You will analyze campaign results, plan and execute segmentation, A/B tests, and automated journeys with AI tools, collaborating with Content, Creative, Merchandising, and E‑commerce teams to maximize engagement and revenue.

Qualifications

• 5+ years in an email marketing role with measurable success.
• Experience with retail or fashion marketing is an asset.
• Proficiency with major email platforms and analytics tools.
• Bilingual in French and English; capable of external supplier communication.

Responsibilities

• Develop, optimize, and manage email marketing programs to drive growth.
• Plan, build, segment, and optimize campaigns including newsletters and journeys.
• Maintain the email calendar aligned with promotions and priorities.
• Collaborate with Content, Creative, Merchandising and E‑commerce teams.
• Partner with CRM/data teams to refine segments and personalization.
• Coordinate briefs, production, QA of deployments and timelines.
• Lead projects and ensure stakeholder alignment.
• Design, execute, and analyze A/B tests to improve performance.
• Assess campaigns and customer data to improve engagement and revenue.
• Develop and optimize automated journeys (welcome, retention, reactivation).
• Identify opportunities to enhance content, segmentation, and lifecycle marketing.
• Leverage AI tools to improve content, testing, personalization, and results.

Skills

Analytical mindset

Strategic thinking

Prioritization

Attention to detail

Collaboration

Initiative

Use of AI platforms

Education

Bachelor’s degree in Marketing

Tools

Salesforce Marketing Cloud

Klaviyo

Adobe Campaign

Google Analytics

Power BI

Job description

Exclusive job perks:

• 50% discount on all products
• Flexible hours
• Opportunities for advancement within the company
• Being part of a family-owned business committed to the community
• Performance bonuses (in-store sales or management position)
• Recognition program for years of service
• Innovation program to encourage idea sharing
• Referral bonus
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends)

For full-time employees:

• Group insurance plan
• Three (3) to five (5) paid personal days (depending on the position)
• Minimum of 2% employer contribution to your RRSP

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of theRole

Reporting to the Email Marketing Manager, the Email Marketing Specialist contributes to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience. The incumbent serves as a subject matter expert by analyzing campaign performance, identifying optimization opportunities, and recommending strategic initiatives. They also coordinate email campaigns and promote best practices to maximize communication relevance, campaign effectiveness, and the customer journey.

Key Responsibilities

• Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives.
• Plan, build, segment, and optimize email campaigns (marketing newsletters, transactional communications, and automated customer journeys).
• Manage and evolve the email campaign calendar in line with business priorities, promotions, and marketing objectives.
• Collaborate with Content, Creative, Merchandising, and E-commerce teams to ensure consistency in communications and audience targeting.
• Partner with CRM and data teams to develop and optimize customer segments, personalization strategies, and audience targeting to improve campaign performance.
• Support the preparation of briefs, coordinate campaign production, and ensure quality control of all email deployments (content, targeting, links, and rendering).
• Act as the primary point of contact for email marketing projects, ensuring alignment among stakeholders, priorities, and timelines.
• Develop, execute, and analyze A/B tests to optimize campaign performance, customer engagement, and conversion.
• Analyze campaign, customer, and segmentation performance and provide data-driven recommendations to improve engagement, retention, and revenue.
• Support the development and optimization of automated customer journeys, including welcome, retention, and reactivation.
• Identify opportunities related to content, segmentation, personalization, and customer lifecycle marketing to improve campaign performance and customer experience.
• Use artificial intelligence tools to help optimize content creation, segmentation, personalization, testing, and overall campaign performance.

YourProfile

• Analytical and results-oriented mindset: You interpret performance data and translate it into actionable recommendations to optimize campaigns.
• Strategic perspective: You understand business challenges and contribute to initiatives that support growth and customer engagement.
• Excellent prioritization skills: You effectively manage multiple projects simultaneously in a fast-paced environment while meeting deadlines.
• Attention to detail and commitment to quality: You ensure excellence in communications and their execution through a strong focus on accuracy and quality.
• Collaboration and communication: You work effectively with a variety of stakeholders and foster smooth project coordination.
• Initiative and continuous improvement: You identify optimization opportunities and propose solutions to enhance performance and process efficiency.
• Use of AI platforms: You leverage email marketing tools and AI solutions to create more effective, relevant, and engaging campaigns. You optimize A/B testing and use data-driven insights to continuously improve communication performance, while ensuring stronger personalization and greater impact across audiences.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field;
• 5 years of experience in an email marketing role;
• Experience in the retail and/or fashion industry (an asset);
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, or equivalent);
• Knowledge of Google Analytics or other performance measurement tools;
• Knowledge of Power BI (an asset);
• Bilingual, both spoken and written (French and English); The individual will need to communicate with external suppliers.
• May require availability outside regular business hours based on business needs.

Permanent, Full-Time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.