Email Marketing Strategist for Growth & Automation

Triton Environmental Consultants, Ltd.; Calgary; Sur place; CAD 70 000 - 100 000; Plein temps

Résumé du poste

Triton Environmental Consultants, Ltd. in Calgary seeks an Email Marketing Manager to own strategy, execution, and optimization of email programs that drive engagement and pipeline growth.

You will develop targeted campaigns, automated customer journeys, audience segmentation, and performance reporting while collaborating with Demand Generation, Product Marketing, Sales, and Data teams. The role requires 5+ years in email marketing or related digital marketing, strong writing and analytics

Qualifications

• 5+ years of experience in email marketing and marketing automation.
• Proven experience building and optimizing email campaigns, automated nurture programs, and audience segmentation strategies.
• Hands-on experience with HubSpot (preferred) or similar marketing automation platforms.
• Strong understanding of email marketing best practices, lead nurturing, deliverability, campaign attribution, and funnel progression.
• Experience with A/B testing, personalization, database management, and consent/compliance requirements.
• Strong analytical skills with the ability to interpret campaign performance and translate insights into action.
• Excellent writing, editing, communication, and stakeholder management skills.
• Experience in B2B, SaaS, technology, education, or EdTech environments is an asset.

Responsabilités

• Develop and execute email marketing strategies that support lead generation, customer engagement, and pipeline progression.
• Grow and optimize opted-in audiences through lead acquisition, audience growth, and lifecycle marketing programs that increase engagement and support pipeline growth.
• Build, manage, and optimize email campaigns, nurture streams, automated journeys, and trigger-based communications.
• Own end-to-end email production, including audience segmentation, campaign setup, testing, QA, deployment, and reporting.
• Partner with Demand Generation, Product Marketing, Sales, and Data teams to align email programs with campaign objectives and customer lifecycle stages.
• Manage and optimize HubSpot (or a comparable marketing automation platform), including workflows, audience segmentation, reporting, and CRM integrations.
• Use audience and campaign data to personalize content, improve targeting, and increase email engagement and conversion rates.
• Monitor and improve key email metrics, including deliverability, open rates, click-through rates, conversions, and pipeline contribution.
• Conduct A/B testing across subject lines, content, calls-to-action, audience segments, and send timing to drive continuous improvement.
• Maintain email platform health through database hygiene, consent management, deliverability best practices, and automation governance.
• Provide actionable reporting and insights to inform future campaign and email strategy decisions.

Connaissances

Email marketing strategy

Lifecycle marketing

Audience segmentation

Data-driven decision making

Content writing/editing

Stakeholder management

Formation

Post-secondary education in Marketing/Communications/Business

Outils

HubSpot

Description du poste

Triton Environmental Consultants, Ltd. in Calgary seeks an Email Marketing Manager to own strategy, execution, and optimization of email programs that drive engagement and pipeline growth.

You will develop targeted campaigns, automated customer journeys, audience segmentation, and performance reporting while collaborating with Demand Generation, Product Marketing, Sales, and Data teams. The role requires 5+ years in email marketing or related digital marketing, strong writing and analytics