Senior Digital Marketing Specialist

Valtech; Quebec; On-site; CAD 90,000 - 120,000; Full time

Job summary

Valtech, the experience innovation company, seeks a Senior Digital Marketing Specialist to lead email marketing, lifecycle marketing, CRM strategy, and marketing operations for B2B clients. You bring 6-8+ years of relevant experience and thrive in a cross-functional, data-driven environment.

Reporting to the VP of Media and partnering with multiple teams, you will shape lifecycle strategies, leverage AI-enabled personalization, and drive measurable business results across campaigns and platforms.

Qualifications

• 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing.
• Strong hands-on expertise with major CRM and marketing automation platforms (Marketo, SFMC, Klaviyo, Eloqua).
• Experience developing lifecycle programs, customer journeys, segmentation and lead nurture initiatives.
• Experience administering content/workflow platforms such as Optimizely, Monday.com, Workfront.
• Excellent organizational, communication and presentation skills; ability to manage multiple stakeholders.

Responsibilities

• Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping and segmentation.
• Translate objectives into full-funnel lifecycle strategies to support demand generation and retention.
• Build audience-led journeys using first-party data and AI-supported personalization.
• Lead CRM and marketing automation governance, platform administration, and best practices.
• Manage platforms like Marketo, SFMC, Klaviyo or Eloqua and ensure platform hygiene and compliance.
• Lead end-to-end email campaign execution, testing, deployment, and performance analysis.
• Collaborate with creative, content, analytics, and client stakeholders to deliver integrated solutions.
• Own reporting across email, CRM, lifecycle marketing, and content operations.

Skills

Email marketing

Lifecycle marketing

CRM strategy

Marketing operations

Digital marketing

Tools

Marketo

Salesforce Marketing Cloud

Klaviyo

Eloqua

Optimizely

Monday.com

Workfront

Job description

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We Are Proud Of

• The work we do and the innovation we drive
• Our values of share, care and dare
• A workplace culture that fosters creativity, diversity and autonomy
• Our borderless, global framework, which enables seamless collaboration

The role

Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

As a Senior Digital Marketing Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 6-8+ years of experience leading email marketing, lifecycle marketing, CRM strategy, marketing operations, and digital marketing initiatives, preferably within a B2B or agency environment. Coupled with a growth mindset and a drive to make a lasting impact, you thrive on creating meaningful customer experiences and delivering measurable business results.

This role reports directly to the VP of Media and works in close partnership with the Senior Performance Media Manager, Marketing Operations Team, Strategy Leads, Data & Analytics Teams, Creative & Content Teams, and key Client Stakeholders. Success in this position requires strong cross-functional collaboration to align media strategies, optimize campaign performance, leverage data-driven insights, and deliver impactful results for clients.

You Will Thrive In This Role If You Are

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting

Role Responsibilities

Email Lifecycle Strategy & Planning

• Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation strategy, lead nurture programs, and customer journey design.
• Translate business objectives into full-funnel lifecycle marketing strategies supporting demand generation, pipeline acceleration, retention, and account growth.
• Develop audience-led marketing journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization.
• Build lifecycle roadmaps and strategic recommendations supported by performance insights and business goals.
• Partner with performance media teams to align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns.
• Present lifecycle strategies, recommendations, and performance reviews to internal and client stakeholders.

CRM & Marketing Automation

• Own CRM and marketing automation strategy, governance, platform administration, and best practices across client accounts.
• Manage platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo or Eloqua.
• Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.
• Oversee segmentation frameworks, lead scoring models, data enrichment processes, and audience targeting strategies.
• Partner with marketing operations and data teams to ensure effective integration between CRM platforms, sales systems, and reporting tools.
• Identify opportunities to leverage AI-enabled capabilities for personalization, predictive segmentation, automation, and campaign optimization.
• Maintain data quality, governance standards, platform hygiene, and compliance requirements.

Marketing Operations & Content Platform Management

• Administer and optimize content marketing and workflow management platforms such as Optimizely, Monday.com, Workfront, or similar systems.
• Configure and maintain workflows, templates, automations, and user permissions.
• Partner with content, creative, digital, and marketing teams to streamline content planning, production, review, approval, and publishing processes.
• Serve as the primary point of contact for platform support, troubleshooting, user enablement, and training.
• Manage integrations between content platforms, DAM systems, CMS platforms, analytics tools, and marketing technology solutions.
• Monitor platform adoption and usage, identifying opportunities for process efficiencies and system improvements.
• Ensure content workflows comply with brand standards, governance requirements, and Medical, Legal, and Regulatory (MLR) processes where applicable.
• Create and maintain documentation, best practices, operational playbooks, and onboarding materials for platform users.

Campaign Execution & Optimization

• Lead end-to-end email campaign execution, including strategic briefing, segmentation, creative direction, build, QA, deployment, and performance analysis.
• Collaborate with creative, content, design, and copywriting teams to develop compelling customer experiences and on-brand messaging.
• Partner with email development teams to manage template creation, dynamic content implementation, testing, rendering, and deployment quality assurance.
• Execute A/B and multivariate testing programs across subject lines, messaging, journey paths, audience segments, and send-time optimization.
• Monitor deliverability, sender reputation, list hygiene, compliance, and campaign health.
• Apply automation and AI-powered capabilities to improve performance, efficiency, engagement, and personalization.

Measurement, Analytics & Optimization

• Own reporting and performance analysis across email, CRM, lifecycle marketing, and content operations initiatives.
• Monitor and evaluate key performance metrics including engagement, conversions, pipeline influence, retention, revenue impact, and campaign effectiveness.
• Partner with analytics and data teams to ensure accurate tracking, attribution, measurement frameworks, and dashboard reporting.
• Translate performance data into actionable recommendations and strategic business insights.
• Communicate results clearly to clients and internal stakeholders, connecting channel performance to broader business outcomes.
• Utilize AI-supported analytics and modeling tools to identify engagement patterns, audience opportunities, and optimization strategies.

Client Leadership & Cross-Functional Collaboration

• Act as the senior email, CRM, and marketing operations point of contact for clients.
• Deliver strategic guidance, operational recommendations, campaign planning, and performance insights.
• Create high-quality client deliverables including lifecycle strategies, campaign calendars, workflow documentation, operational processes, and performance reports.
• Collaborate closely with media, strategy, content, experience, creative, and analytics teams to develop integrated marketing solutions.
• Advocate for best practices across lifecycle marketing, CRM, content operations, automation, and AI adoption.
• Present strategies, roadmaps, findings, and recommendations confidently to client stakeholders and internal leadership.

Must Have Qualifications

• 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing, preferably in a B2B environment or agency setting.
• Strong hands-on expertise with major CRM and marketing automation platforms such as Marketo, Salesforce Marketing Cloud, Klaviyo or Eloqua.
• Experience developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurture initiatives.
• Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent.
• Strong knowledge of marketing operations, content production workflows, stakeholder management, and process optimization.
• Experience integrating CRM, marketing automation, DAM, CMS, analytics, and sales systems.
• Working knowledge of email deliverability, compliance requirements, and customer data management best practices.
• Experience partnering with analytics and data teams on reporting, attribution, and performance measurement.
• Excellent organizational, communication, and presentation skills.
• Proven ability to manage multiple stakeholders and priorities in a fast-paced environment.
• Ability to work independently while contributing to a highly collaborative team culture.

Nice To Have Qualifications

• Experience within a B2B agency environment.
• Strong ability to work across both technical and creative teams.
• Familiarity with AI-powered marketing, automation, personalization, analytics, and productivity tools.
• Experience working with advanced personalization, predictive segmentation, or AI-driven marketing initiatives.
• Exposure to complex enterprise MarTech ecosystems and integrated marketing technology stacks.
• Experience with Optimizely, Monday.com, Workfront, or similar platforms preferred