Email Marketing Strategist

Sweat Pants Agency; Ottawa; Remote; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Collaborative work environment

Remote-based team

Exposure to top marketers

Job summary

A leading marketing agency in Ottawa is seeking an experienced Email Marketing Strategist. The successful candidate will develop and execute email marketing strategies that align with client goals to drive measurable results. The role involves collaboration with clients, copywriters, and designers to create effective campaigns. Knowledge of Klaviyo and excellent communication skills are essential. Enjoy a collaborative remote working environment with a focus on innovation and growth.

Qualifications

• Proven experience in email marketing strategy, preferably in an agency setting or as a freelancer.
• Strong understanding of email marketing platforms with experience in Klaviyo.
• Excellent communication skills, both written and verbal.

Responsibilities

• Collaborate with clients to develop tailored email marketing strategies.
• Create and manage monthly email marketing plans and calendars.
• Analyze campaign performance data to identify opportunities for optimization.

Skills

Email marketing strategy

Klaviyo

Data analysis

Email copywriting

Communication

Notion

Slack

Job description

About Sweat Pants Agency

At Sweat Pants Agency, we are the only agency behind multiple INC #1 fastest-growing companies, including the INC #1 fastest-growing consumer product in 2020 and a healthcare company in 2022. We are a results‑driven team committed to driving exceptional growth for our clients through innovative and strategic marketing.

Role Overview

We are looking for a passionate and experienced Email Marketing Strategist to join our dynamic team. As an Email Marketing Strategist, you will be responsible for developing and executing email marketing strategies that align with our clients’ goals and drive measurable results. You will work closely with clients, copywriters, designers, and project managers to deliver creative and effective email campaigns.

Key Responsibilities

• Collaborate with clients to understand their goals and develop tailored email marketing strategies
• Create and manage monthly email marketing plans and calendars
• Analyze campaign performance data to identify opportunities for optimization and improvement
• Work with copywriters and designers to ensure all campaigns align with brand voice and objectives
• Develop segmentations, automation flows, and launch series to maximize engagement and conversions
• Stay up-to-date with email marketing trends and tools to drive innovation in campaigns

Qualifications

• Proven experience in email marketing strategy, preferably in an agency setting or as a freelancer
• Strong understanding of email marketing platforms, with experience mainly in Klaviyo
• Excellent communication skills, both written and verbal
• Ability to analyze data and create detailed reports and presentations
• Knowledge of email copywriting and design principles
• Familiarity with tools like Notion and Slack

Core Values

• Stay Curious: Always learning, testing, and improving
• Stay Humble: Open to feedback and being a good teammate
• Own It: Taking responsibility for problems, results, and processes
• Be Transparent: Open and honest communication
• Be Fearless: Thinking outside the box for big wins

Benefits

• Join a team that is behind two INC #1 fastest‑growing brands
• Enjoy a collaborative and innovative work environment
• Be part of a remote‑based team with top marketers from around the world