Email Marketing Coordinator

Covenant House Toronto; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Covenant House Toronto is seeking a committed and detail-oriented Email Marketing Coordinator to lead their email fundraising initiatives. In this hybrid role, you'll execute and assess email campaigns to engage donors and support the mission of assisting youth facing homelessness. With a focus on digital marketing in a non-profit setting, this entry-level position offers the opportunity to drive impactful change through effective communication strategies.

Qualifications

• Minimum 2 years of digital marketing experience required.
• Proficiency in HTML and CSS coding.
• Experience in a non-profit environment preferred.

Responsibilities

• Create, deploy, and track email fundraising campaigns.
• Update donor profiles and personalize communications.
• Prepare reports on email campaign performance.

Skills

Attention to detail

Email marketing practices

Digital marketing

Data analysis

Knowledge of mobile marketing techniques

Education

Post-secondary education in Fundraising, Marketing, or related field

Tools

Pardot

Luminate

Active Campaign

Adobe Creative Suite

Raiser’s Edge

Job description

Join to apply for the Email Marketing Coordinator role at Covenant House Toronto

Level 4

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.

Digital Fundraising Coordinator

Full Time, Hybrid

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then work together to achieve their future goals. We offer 24/7 crisis shelter, transitional housing options on-site and in the community, health and well-being support, training, skill development, and ongoing care.

For over 40 years, Covenant House has been dedicated to serving youth on the street and protecting all youth with respect and unconditional love. Since 1982, we have supported more than 100,000 young people.

Overview:

The Email Marketing Coordinator, known internally as the Digital Fundraising Coordinator, is responsible for creating, deploying, and tracking email campaigns and donor communications. The primary focus is to create, test, deploy, and report on email fundraising campaigns.

Responsibilities:

• Maintain and update donor email schedule.
• Execute email campaigns using email management systems.
• Update donor profiles and personalize email communications based on preferences, interests, and giving history.
• Create email segmentation based on donor profiles.
• Update HTML/CSS email templates and content for customization and optimization.
• Extract and import email lists by segments and execute campaigns.
• Edit emails to ensure message accuracy.
• Ensure emails follow brand guidelines.
• Deploy emails on time according to the email calendar.
• Follow Covenant House Toronto’s email QA and approval process.
• Implement A/B testing of subject lines, content, layouts, and calls to action to improve performance and revenue.
• Manage and update online donation forms to support campaigns, including applying gift array and tracking codes.
• Append campaign appeal codes to donation forms.
• Edit web assets with Photoshop when required.
• Assist with petition campaigns.
• Prepare reports on email campaign performance, including open rates, click-through rates, revenue, and conversions.
• Work with the Data Services team to ensure all email activity is tracked via Raiser’s Edge.
• Other duties as required.

Qualifications:

• Post-secondary education in Fundraising, Marketing, or related field.
• Minimum 2 years of digital marketing experience.
• Excellent attention to detail.
• Experience with email marketing practices, preferably in a non-profit environment.
• Proficiency with email marketing platforms such as Pardot, Luminate, Online, Active Campaign, Engaging Networks (experience with Engaging Networks is an asset).
• Intermediate HTML and CSS coding skills.
• Ability to work with various content management and email management systems.
• Experience with Adobe Creative Suite, especially Photoshop and Illustrator.
• Intermediate MS Office (Excel).
• Knowledge of mobile marketing techniques is an asset.
• Working knowledge of JavaScript is an asset.
• Knowledge of Direct Response channels and data analysis is an asset.
• Experience with Raiser’s Edge is an asset.

Application Details:

Interested applicants should submit their resume and cover letter by June 19, 2025. Only selected candidates will be contacted.

We are committed to diversity and inclusion and encourage applications from all qualified individuals. Covenant House Toronto complies with accessibility and vaccination policies, providing accommodations as needed.

Additional Information:

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Non-profit Organizations