Email Marketing Coordinator

Covenant House Toronto; Toronto; Hybrid; CAD 50,000 - 75,000; Full time

Job summary

Covenant House Toronto is seeking a Digital Fundraising Coordinator to manage and execute email fundraising campaigns. This full-time hybrid role involves maintaining donor communications, creating email content, and tracking campaign performance. Ideal candidates have a background in digital marketing, are detail-oriented, and possess experience with various email marketing tools and coding.

Qualifications

• Minimum 2 years of digital marketing experience.
• Experience in email marketing practices in a not-for-profit environment.
• Intermediate experience in HTML and CSS coding.

Responsibilities

• Create, test, deploy, and report on email fundraising campaigns.
• Maintain and update donor email schedule.
• Execute email campaigns using email management systems.

Skills

Attention to Detail

Digital Marketing

Email Marketing

Data Extraction and Analysis

Mobile Marketing Techniques

Education

Post-secondary education in Fundraising, Marketing, or related field

Tools

Pardot by Salesforce

Luminate Online

Active Campaign

Engaging Networks

Adobe Creative Suite

Raiser’s Edge

MS Office

Job description

Digital Fundraising Coordinator

Full Time, Hybrid

Level 4

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then work together to achieve their future goals. We offer 24/7 crisis shelter, transitional housing options on-site and in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community.

For over 40 years, Covenant House has been dedicated to serving youth on the street, protecting and safeguarding all youth with respect and unconditional love. Since 1982, we have supported more than 100,000 young people.

Overview:

The Email Marketing Coordinator, known internally as the Digital Fundraising Coordinator, is responsible for tasks related to the creation, deployment, and tracking of email campaigns and donor email communications. The primary focus is to create, test, deploy, and report on email fundraising campaigns.

Responsibilities:

• Maintain and update donor email schedule.
• Execute email campaigns using email management systems.
• Update donor profiles and personalize email communications based on donor preferences, interests, and giving history.
• Create email segmentation based on campaign donor profiles.
• Update HTML/CSS email templates and content for customization and optimization.
• Extract and import email lists by segments and execute campaigns.
• Edit emails to ensure message accuracy.
• Ensure emails follow brand guidelines.
• Deploy emails on time based on the email calendar.
• Follow Covenant House’s email QA and approval process.
• Implement A/B testing of subject lines, content, layouts, and calls to action to improve performance, conversion rates, and increase revenue and retention.
• Manage and update online donation forms to support campaigns, including applying appropriate gift array based on strategy and tracking codes to assess performance.
• Append campaign appeal codes to donation forms.
• Edit web-ready assets with Photoshop where required.
• Assist with petition campaigns.
• Prepare regular reports on email campaign performance, including open rates, click-through rates, revenue raised, and conversion results.
• Work with Data Services team to ensure all email activity is tracked via Raiser’s Edge.
• Other duties as required.

Qualifications:

• Post-secondary education in Fundraising, Marketing, or related field.
• Minimum 2 years of digital marketing experience.
• Excellent attention to detail.
• Experience with email marketing practices, ideally in a not-for-profit environment.
• Proficiency in email marketing platforms such as Pardot by Salesforce, Luminate Online, Active Campaign, Engaging Networks (experience with Engaging Networks is an asset).
• Intermediate experience in HTML and CSS coding.
• Ability to work with various content management and email management systems.
• Experience with Adobe Creative Suite, especially Photoshop and Illustrator.
• Intermediate MS Office skills, particularly Excel.
• Knowledge of mobile marketing techniques and best practices (asset).
• Working knowledge of JavaScript (asset).
• Knowledge of Direct Response channels (asset).
• Experience with data extraction and analysis (asset).
• Experience with Raiser’s Edge (asset).

Interested applicants please submit your resume and cover letter directly to this posting by June 19, 2025. Only those selected for the next step will be contacted.

As an employer, Covenant House is committed to diversity and encourages applications from qualified individuals from diverse communities. We comply with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, and Covenant House policies on accommodation. Requests for accommodation will be accepted during the recruitment process.

To ensure safety, Covenant House Toronto has implemented a mandatory COVID-19 vaccination policy, with exemptions only for medical or religious reasons.

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