Email Marketing Coordinator

Kaizen Lab Inc.; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading organization dedicated to helping youth is seeking a Digital Fundraising Coordinator. The role involves the creation, deployment, and tracking of email fundraising campaigns. Candidates should have robust digital marketing experience, preferably within a not-for-profit context, and demonstrate excellent attention to detail. The opportunity offers a full-time hybrid work environment.

Qualifications

• Minimum 2 years of digital marketing experience and proficiency in email marketing platforms.
• Intermediate experience in HTML and CSS coding is required.
• Experience working with various content management and email management systems.

Responsibilities

• Maintain and update donor email schedule and execute email campaigns.
• Implement A/B testing to improve email performance.
• Prepare regular reports on email campaign performance.

Skills

Attention to detail

Email marketing practices

Digital marketing

Data extraction and analysis

Education

Post-secondary education in Fundraising, Marketing, or related field

Tools

Pardot by Salesforce

HTML

CSS

Adobe Creative Suite

MS Office

Job description

Digital Fundraising Coordinator

Full Time, Hybrid

Level 4

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day.

More than a place to stay, we provide life-changing care with unconditional love and respect. We meet youth’s immediate needs and then we work together to achieve their future goals. We offer 24/7 crisis shelter transitional housing options on-site and, in the community, health and well-being support, training and skill development, and ongoing care once youth move into the community.

For over 40 years, Covenant House has been dedicated to its mission of serving youth on the street and to protect and safeguard all youth with absolute respect and unconditional love. Since 1982, Covenant House has supported more than 100,000 young people.

Overview:

The Email Marketing Coordinator, know internally as the Digital Fundraising Coordinator is responsible for tasks related to the creation, deployment and tracking of email campaigns and donor email communications. The primary focus of this role is to create, test, deploy and report on email fundraising campaigns.

Responsibilities:

• Maintain and update donor email schedule.
• Execute email campaigns using email management system(s).
• Update donor profiles and personalize email communications based on donor preferences, interests, and giving history Create email segmentation based on campaign donor profiles.
• Update HTML/CSS email templates and content where required customization and optimization.
• Extract and import email lists by segments and execute campaigns.
• Edit emails to ensure message accuracy.
• Ensure emails follow brand guidelines.
• Deploy emails on time based on email calendar.
• Follow CHTâ€s email QA and approval process.
• Implement A/B testing of subject lines, content, layouts, and calls to action to improve email performance, conversion rates and increase revenue and retention potential.
• Manage and update online donation forms to support campaigns including applying appropriate gift array based on strategy, applying tracking coding to assess campaign performance.
• Append campaign appeal codes to donation forms.
• Where required, edit web-ready assets with Photoshop.
• Assist with petition campaigns.
• Prepare regular reports on email campaign performance, including key metrics such as, open rates, click through rates, revenue raised, and conversion results.
• Work with Data Services team to ensure all email activity is tracked via Raiserâ€s Edge.
• Other duties as required.

Qualifications

• Post-secondary education in Fundraising, Marketing, or related field.
• Digital marketing experience, minimum 2 years.
• Excellent attention to detail is required.
• Experience with email marketing practices, ideally in a not-for-profit environment.
• Proficiency in email marketing platforms, such as Pardot by Salesforce, Luminate. Online, Active Campaign, Engaging Networks. Experience with Engaging Networks an asset.
• Intermediate experience in HTML and CSS coding is required.
• Ability to work with various content management and email management systems.
• Experience with Adobe Creative Suite, especially Photoshop and Illustrator.
• MS Office: intermediate-level experience of excel.
• Knowledge of mobile marketing techniques and best practices an asset.
• Working knowledge of JavaScript an asset.
• Knowledge of Direct Response channels an asset.
• Experience with data extraction and analysis an asset.
• Raiserâ€s Edge, experience an asset.

Interested applicants please submit your resume and cover letter directly to this posting on or by June 19, 2025. Only those selected to move forward in our hiring process will be contacted.

As an employer, Covenant House is committed to building an organization that reflects the diversity of our clients and the communities we serve. We encourage applications from qualified individuals who represent diverse communities. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and Covenant House Policies on Accommodation, a request for accommodation will be accepted as part of Covenant House recruitment process.

To ensure the safety of our staff, youth and volunteers, Covenant House Toronto has implemented a mandatory COVID 19 Vaccination Policy in compliance with the City of Toronto. In accordance with the Ontario Human Rights Code, exemptions will only be granted to individuals based on applicable medical/religious grounds.