Email Copywriter

Lilo Social; United States; Remote; CAD 90,000 - 139,000; Full time

Benefits offered by this job

Generous Time Off

Fully Remote

Competitive Salary

Job summary

Lilo Social is seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. You will write high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value.

Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team.

Qualifications

• 3+ years of professional copywriting experience with a focus on email marketing
• Portfolio demonstrating strong direct response email copy with proven conversion results
• Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
• Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
• Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
• Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
• Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
• Fast turnaround capability without sacrificing quality or attention to detail

Responsibilities

• Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
• Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
• Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
• Collaborate with email designers to ensure seamless integration of copy and design elements
• Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
• Develop and maintain brand voice guidelines and messaging frameworks for client accounts
• Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
• Analyze campaign and flow performance data to identify opportunities and inform copy iterations
• Work closely with retention strategists to align copy with overall lifecycle marketing strategy
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
• Stay current on email marketing trends, copywriting best practices, and direct response principles
• Participate in client meetings to present copy concepts and discuss performance insights

Skills

Email copywriting

Direct response

A/B testing

Lifecycle marketing

Data-driven

Tools

Klaviyo

Postscript

Attentive

Job description

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

The Role

We are seeking a talented Email Copywriter to craft compelling, conversion-focused email and SMS copy for our portfolio of direct-to-consumer brands. In this role, you will be responsible for writing high-performing subject lines, email body copy, and SMS messages that drive engagement, conversions, and customer lifetime value. Your words will directly impact revenue across our client portfolio, making this a highly visible and impactful position within our retention team.

What success looks like:

• Consistently high open rates, click-through rates, and conversion rates across your campaigns and flows
• Strong client satisfaction driven by on-brand, compelling copy that resonates with their audiences
• Revenue growth through strategic copy testing and optimization across email and SMS channels
• Efficient collaboration with designers and strategists that accelerates campaign velocity and quality

Responsibilities

• Write conversion-focused subject lines, preview text, and email body copy for promotional campaigns and automated flows
• Develop concise, action-oriented SMS copy that drives engagement within platform character constraints
• Create copy for lifecycle flows including welcome series, abandoned cart, browse abandonment, post-purchase, and winback sequences
• Collaborate with email designers to ensure seamless integration of copy and design elements
• Adapt your writing to match diverse brand voices while maintaining conversion-focused messaging principles
• Develop and maintain brand voice guidelines and messaging frameworks for client accounts
• Conduct A/B testing on subject lines, body copy, and calls-to-action to optimize performance
• Analyze campaign and flow performance data to identify opportunities and inform copy iterations
• Work closely with retention strategists to align copy with overall lifecycle marketing strategy
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards
• Stay current on email marketing trends, copywriting best practices, and direct response principles
• Participate in client meetings to present copy concepts and discuss performance insights

Requirements

• 3+ years of professional copywriting experience with a focus on email marketing, preferably in DTC or ecommerce
• Portfolio demonstrating strong direct response email copy with proven conversion results
• Deep understanding of email marketing best practices including subject line optimization, personalization, and deliverability considerations
• Proven ability to write in multiple brand voices while maintaining conversion-focused messaging
• Data-driven approach to copywriting with experience analyzing performance metrics to inform iterations
• Strong understanding of customer lifecycle marketing and how copy supports each stage of the journey
• Excellent organizational skills with ability to manage multiple projects and deadlines simultaneously
• Fast turnaround capability without sacrificing quality or attention to detail

Nice to Have

• SMS marketing copywriting experience with platforms like Postscript or Attentive
• Landing page, website, or paid advertising copywriting experience
• Experience with A/B testing frameworks and statistical significance
• Familiarity with Klaviyo or other email service providers
• Understanding of email segmentation and personalization strategies

Compensation and Benefits

• Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance
• Fully Remote: Work from anywhere on US hours
• Compensation: Competitive salary commensurate with experience.