Email Marketing Manager

Pehr; Toronto; On-site; CAD 90,000 - 140,000; Full time

Job summary

Pehr is hiring a hands-on Email Marketing/Retention Manager to own strategy and execution across lifecycle channels. You’ll build, launch, and optimize programs that blend editorial storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for Pehr.com while growing our subscriber base and mastering the technical side of email and SMS.

The role focuses on owning ESP-based journeys, advanced segmentation, list growth, deliverability, and analytics.

Qualifications

• 5–7+ years in digital marketing with deep, hands-on Email + SMS experience.
• Proven ability to balance editorial storytelling with promotional performance.
• Strong mastery of ESPs, segmentation, automation, data management, and deliverability.
• Experience growing and maintaining healthy, engaged subscriber lists.
• Good understanding of CAN-SPAM and best practices for long-term health.

Responsibilities

• Own and evolve the email and SMS strategy across lifecycle channels.
• Design, test, and scale onboarding, nurture, win-back, reactivation, loyalty, and triggered journeys.
• Develop and own list growth strategies to expand subscribers while protecting engagement.
• Lead advanced segmentation and personalization using behavioral, transactional, and demographic data.
• Plan Campaigns end-to-end from brief to deployment and analysis.
• Collaborate with Creative, Merchandising, Brand, and Analytics to deliver on-brand content.
• Manage 1 direct report or agency relationship.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Data analytics

A/B testing

Cross-functional collaboration

Strategic thinking

Tools

Klaviyo

Job description

We’re hiring a hands‑on Email Marketing/Retention Manager to own strategy and execution across our lifecycle channels. You’ll build, launch, and optimize programs that thoughtfully blend editorial storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for Pehr.com while growing our subscriber base and mastering the technical side of email and SMS.

What You’ll Do (Strategy + Execution):

• Own and evolve the full email and SMS strategy, balancing brand-forward editorial content (storytelling, seasonal inspiration, and nursery lifestyle) with commercial promotional messaging.
• Design, test, and scale onboarding, nurture, win‑back, reactivation, loyalty, and triggered journeys that feel personal and on‑brand.
• Develop and own list growth strategies to expand the email and SMS subscriber base while protecting engagement, deliverability, and list health.
• Lead advanced segmentation and personalization using behavioral, transactional, and demographic data for relevant, high‑performing messaging.

Campaign Planning & Execution

• Plan, calendar, and execute Email + SMS campaigns end‑to‑end—both promotional and editorial—from brief through deployment and analysis.
• Partner closely with Creative, Merchandising, and Brand teams to deliver on‑brand, high‑engagement content that resonates with parents and caregivers.
• Run continuous A/B and multivariate tests on subject lines, creative, offers, cadence, and segmentation to lift open rates, clicks, and conversions.

Analytics, Optimization & Technical Management

• Define KPIs, build clear dashboards, and analyze performance daily—turning data into actionable insights and next‑step tests.
• Serve as the hands‑on expert for our ESP and SMS platforms (Klaviyo strongly preferred), managing flows, data extensions, templates, deliverability, and compliance (CAN‑SPAM and beyond).
• Own list hygiene, suppression management, and growth tactics that sustain long‑term channel health and performance.
• Forecast channel contribution and partner with Analytics and leadership on broader revenue planning.

Customer Lifecycle

• Design and manage customer surveys to capture insights that shape retention strategy, product feedback, and overall customer experience.
• Monitor customer loyalty metrics and Customer Lifetime Value (CLV), identifying trends and opportunities to deepen engagement and increase long‑term value.
• Develop and execute loyalty initiatives that reward repeat customers and drive measurable growth in lifetime value.

Cross-Functional Collaboration

• Align with Marketing, Creative, Merchandising, and Acquisition teams for cohesive full‑funnel messaging and seamless customer journeys.
• Act as the central point of coordination for lifecycle initiatives, keeping stakeholders informed and timelines on track.

Team Management

• Lead and develop 1 direct report or agency relationship, fostering ownership, strong execution, and professional growth.

You Bring:

• 5–7+ years in digital marketing with deep, hands‑on Email + SMS experience (e‑commerce or retail preferred).
• Proven ability to balance editorial storytelling with promotional performance—crafting emails that feel brand‑true while driving measurable results.
• Large‑scale ESP mastery (Klaviyo strongly preferred) and strong technical fluency in segmentation, automation, data management, and deliverability.
• Demonstrated success growing and maintaining healthy, engaged subscriber lists.
• Solid understanding of compliance (CAN‑SPAM and related), list hygiene, and best practices for long‑term channel health.
• Advanced Excel (VLOOKUP, Pivot Tables, Index/Match)
• A natural balance of analytical rigor and creative sensibility.
• Execution‑oriented—you strategize and roll up your sleeves to execute.
• Detail‑obsessed, results‑driven, and comfortable juggling multiple priorities in a fast‑paced environment.
• Self‑starter who thrives in cross‑functional settings and communicates clearly, both verbally and in writing.

Successful Manager‑Level Candidates will Exhibit:

Drive for Results: Consistently works toward meeting or exceeding business goals.

Customer Focus: Obsessed with customer needs and building lasting brand loyalty.

Creativity: Generates fresh ideas and connects dots others miss.

Teamwork: Brings a positive attitude, working cross‑functionally to drive results.