Marketing Analyst

Prodigy Education; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Prodigy Education seeks a Data Analyst II to enhance marketing strategies through data analysis and experimentation. You will collaborate with various teams to optimize marketing channels, drive decision-making, and improve engagement with educators and students. This role offers a unique opportunity to impact educational engagement positively.

Benefits

Total Rewards Program

Flexible working environment

Growth Mindset culture

Qualifications

• 3 years of experience in marketing analytics and experimentation.
• Proficient in SQL and familiar with Python/R for statistical analysis.
• Skilled in cross-channel measurement techniques.

Responsibilities

• Analyze campaign performance and provide recommendations.
• Design and evaluate statistically sound experiments.
• Build and maintain dashboards tracking key KPIs.

Skills

Loyalty Marketing

Google Analytics

Data Visualization

Customer Segmentation

Attribution Modeling

Analytics

Education

Bachelor's degree in a related field

Tools

Tableau

Salesforce Marketing Cloud

Pardot

Google Analytics

Job description

Prodigy Education is a global leader in gamebased learning. Our mission is to help every student in the world love learning motivating more than 20 million students a year to practice standardsaligned math and English. More than 800000 teachers use Prodigy as a free instructional tool. Fun motivating and researchbased Prodigy is the EdTech platform students actually ask to use. Visit to learn more.

As a Data Analyst II on our Marketing team you will leverage your strong analytical skills familiarity with marketing metrics and experimental frameworks to drive decisionmaking and optimize marketing channels. You will partner with marketing leads product managers data engineers and other data professionals to help us better understand the effectiveness of our initiatives uncover insights for optimization and growth and ultimately improve how we engage with educators parents and learners around the world.

By blending your passion for datadriven marketing strategy with our mission to help students love learning you will play a key role in shaping the future of educational engagement. This is a unique opportunity to inform marketing decisions through data analysis and experimentation while having a lasting impact on the lives of millions of students.

Your Impact

Work proactively with marketing leaders to analyze campaign performance channel ROI and user acquisition funnels. Provide recommendations that inform our marketing investments and help shape the broader marketing strategy.

Use analytical techniques to uncover user behaviour insights optimize marketing messaging and enhance our marketing initiatives across different channels.

Design execute and evaluate statistically sound experiments to assess the impact of marketing strategies. Provide highquality insights that help the team finetune campaign elements for the best results.

Improve data accessibility for the marketing organization by building and maintaining dashboards that track key KPIsensuring stakeholders can quickly visualize performance spot trends and discover actionable insights.

Champion data quality & best practices collaborating closely with data teams and marketing teams to maintain data accuracy across platforms (e.g. Facebook Youtube).

Translate data findings and statistical models into clear concise insights tailored for nontechnical audiences. Help guide marketing and crossfunctional teams to make informed datadriven decisions.

Uphold knowledge of best practices in marketing analytics to elevate the entire organizations understanding. Collaborate with diverse teamsdata scientists product managers marketing managers champion a culture of datadriven decisionmaking.

About You

3 years of experience in marketing analytics and experimentation translating insights into strategic improvements and measurable business outcomes.

Proven track record of supporting key decisions through channel attribution forecasting and robust A / B testing.

Passionate about using analytics and experimentation paired with strong organization and time management skills to drive impact in fastpaced marketing environments.

Skilled in crosschannel measurement techniques (MMM MTA web analytics) experimental design (lift and geo testing) and digital attribution methods.

Proficient in SQL for querying large datasets and extracting insights; working knowledge of Python / R for statistical analysis and automation.

Familiar with event tracking platforms such as Facebook and YouTube and knowledgeable in digital tagging / tracking across web and app environments.

Experienced in building marketing performance dashboards using tools like Tableau Looker and Sigma.

Strong understanding of customer behaviour conversion funnels and KPIs across channels including paid search social and email.

Excellent communicator who distills complex analytics into actionable insights for marketing stakeholders. Highly collaborative and open to feedback to continuously refine processes and outputs.

Bonus Points

Experience in Cloud Ecosystems : Familiarity with AWS or GCP for data storage and analytics.

Intermediate Experimentation & Modelling : Experience with attribution modeling advanced forecasting and data science techniques.

Spark & Distributed Computing : Comfort working with large datasets using Spark or similar technologies.

Nontraditional Background : We value diverse paths into the analytics field.

Core Technologies Optional

Languages : SQL and Python

Tooling : Databricks DBT MLFlow

Distributed Computing : Spark

Marketing Analytics Platforms : Google Analytics Facebook Pinterest YouTube

Be part of a missiondriven organization dedicated to helping every student in the world love learning! At Prodigy Education your work positively impacts the lives of millions of students and teachers worldwide.

Join a company which empowers a Growth Mindset among its team members so you grow as we do. Youll also work on awardwinning products which harness the magic of math and power of language for students in grades 1st8th.

We understand that a thriving team is at the core of our success. So on top of an inspirational mission and rewarding work our Total Rewards Program reflects our commitment to your financial physical and mental wellbeing.

Its not just about the work though; its about the culture. As the Toronto Star reports in a recent feature on Prodigy : Prodigys secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving. Check it out here.

LIHybrid

Prodigy Math is used by almost one million teachers a year and was named the most popular supplemental education platform in classrooms in the United States ! Our products have also won numerous consumer awards including the Moms Choice Award Parent and Teacher Choice Awards and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse inclusive and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups including (but not limited to) people of any gender age or religion members of the LGBTQIA2 community BIPOC and other underrepresented races and nationalities people with disabilities veterans and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you dont have all the qualifications for this position and are willing to use your initiative to learn the rest wed still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation please notify us at and we will work with you to meet your needs.

Required Experience :

Key Skills

Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

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