Senior Marketing & Brand Strategist (Remote)

Popcorn Potential; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Popcorn Potential is seeking a Senior Marketing & Brand Strategist to enhance their brand presence and drive impactful marketing strategies. This remote role involves refining brand positioning, executing digital campaigns, and collaborating with a global community. The ideal candidate will have extensive experience in marketing management and a passion for personal growth, contributing to a purpose-driven mission.

Benefits

Remote-first flexibility

Uncapped earning potential

Opportunities for growth through coaching

Qualifications

• 5+ years of experience in marketing management or brand strategy.
• Proven success in scaling social-first campaigns.
• Strong communication skills and a passion for continuous learning.

Responsibilities

• Refine brand strategy and craft compelling narratives.
• Plan and execute multi-channel digital campaigns.
• Track KPIs and provide actionable insights.

Skills

Marketing Management

Brand Strategy

Digital Growth

Communication

Data Analysis

Tools

HubSpot

Google Analytics

Meta Ads

LinkedIn Campaign Manager

Canva

Adobe

Job description

Senior Marketing & Brand Strategist (Remote)

Join us to apply for the Senior Marketing & Brand Strategist (Remote) role at Popcorn Potential.

About Popcorn Potential

Popcorn Potential is a modern, purpose-led leadership and coaching consultancy that empowers professionals to build careers they truly love. We celebrate global citizens, expats, and forward-thinking individuals who bring bold ideas and diverse experiences to the table. As we grow our digital footprint across North America, we're seeking accomplished Marketing and Brand Strategists to help amplify our message, expand our reach, and transform insight into meaningful impact.

What You’ll Do

• Refine brand strategy and positioning, crafting compelling value propositions and narratives across web, social media, and events.
• Plan, execute, and optimize multi-channel digital and social media campaigns (LinkedIn, Instagram, YouTube, paid social, SEO/SEM) to increase qualified leads and engagement.
• Lead content creation by managing the editorial calendar, overseeing thought-leadership assets (articles, videos, podcasts), and collaborating with writers, designers, and freelancers.
• Track KPIs, analyze marketing data, and provide actionable insights to improve performance.
• Manage launches and campaigns, including recruitment events, webinars, and global virtual/in-person events to convert audience interest into purpose-led engagement.
• Collaborate with our global community to maintain brand consistency and ensure a seamless client journey.

What You Bring

• 5+ years of experience in marketing management, brand strategy, or digital growth, preferably supporting success education and personal growth brands or products.
• Proven success in scaling social-first campaigns, building marketing funnels, and optimizing paid and organic channels.
• Hands-on experience with MarTech stacks such as HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, Canva, Adobe, and AI-powered content tools.
• A data-driven mindset with the ability to translate analytics into compelling storytelling.
• Strong communication skills, capable of coaching executives on brand voice and thought leadership.
• A passion for continuous learning and human-centered growth, including leadership and growth mindset principles.

Why Join Us

• Remote-first flexibility—work from anywhere.
• A purpose-driven mission to transform careers and lives.
• Uncapped earning potential based on results and impact.
• Autonomy to own the marketing strategy and see your work come to life quickly.
• Opportunities for growth through executive coaching, leadership retreats, and a supportive peer community.

Ready to elevate a purpose-led brand? Click “Apply”.

Note: Applicants must be legally authorized to work in North America. This role is senior-level and not suitable for students or recent graduates.