Marketing Analyst/Manager

TEEMA; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Analyst/Manager to lead the development of comprehensive content strategies that enhance the customer journey. In this strategic role, you will collaborate across various teams to create compelling content that drives engagement and measurable outcomes. With a focus on digital marketing best practices, you will leverage data to optimize content effectiveness and explore opportunities within the generative AI landscape. This is a unique opportunity to make a significant impact in a dynamic environment while working remotely.

Qualifications

• 6+ years of B2B, digital, high-tech marketing experience.
• 4+ years of digital marketing experience with customer journey mapping.

Responsibilities

• Develop and execute content strategies for customer journeys.
• Collaborate with teams to create various marketing assets.

Skills

B2B Marketing

Digital Marketing

Content Strategy

Customer Journey Mapping

Communication Skills

Collaboration Skills

Marketing Promotion Strategies

Content Design Critique

Education

Bachelor’s Degree

Tools

Human Capital Management Software

Enterprise Resource Planning (ERP)

Job description

Job Title: Marketing Analyst/Manager
Job ID:79596
Location:Toronto, Ontario – Remote

Overview:
In this strategic role, you’ll shape and deliver content strategies that support the full customer journey—from early awareness to post-purchase engagement—while driving measurable outcomes for our Integrated Marketing Programs.You’ll collaborate across key functions, including the Integrated Marketing Programs, Digital Experiences, Core Content Production, Product Marketing, and Channel Leads to craft compelling content strategies and plans that meet business goals, support customer needs, and enhance the customer experience across digital touchpoints.

What you will be doing:

• Develop and execute a comprehensive content strategy for our end-to-end customer journeysand demand generation programs.

• Translate customer journey insights into actionable content plans that guide customers througheach stage of the lifecycle.

• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets,including blogs, videos, case studies, white papers, eBooks, infographics, and more.

• Partner with channel leads to determine content placement and promotion strategies acrossdigital ecosystems.

• Use data and performance metrics to measure effectiveness, inform optimization, and scalehigh-performing content.

• Understanding of the generative AI landscape and identifying opportunities to use AI in thecontent strategy and content production disciplines to unlock breakthrough scale.

• Conduct content audits and oversee publishing within content management systems (DigitalLibrary, ICE).

• Manage content localization efforts to ensure consistent global messaging.

• Contribute to content budget planning, maintaining forecasts and tracking within 2% ofallocated spend.

• Work with localization team to translate content into various languages

What you must have:

• 6+ years of B2B, digital, high-tech marketing experience

• 4+ years of digital marketing experience and well-versed in best practices, including familiaritywith customer journey mapping

• Strong written & verbal communication skills

• Strong collaboration and leadership skills

• Must be proficient in marketing promotion strategies and have developed marketing promotionplans and executed demand generation programs

• Must be able to understand, critique and give feedback on content design and delivery methods.

• Must have working familiarity with multiple digital demand channels and their applicabilitywithin a demand-generating promotion plan

• Knowledge of Human Capital Management software and Enterprise Resource Planning (ERP)software is valuable

• A bachelor’s degree or equivalent is required.

Salary/Rate Range: $41.44 – $53.75/hr T4 CAD

For more information about TEEMA and to consider other career opportunities, please visit our website atwww.teemagroup.com