SEO Manager - Toronto

Triskel Consulting; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading digital services provider in the iGaming sector is seeking a Senior SEO Specialist to enhance their online presence in Canada. The ideal candidate will develop localized SEO strategies, optimize content, and drive organic growth through advanced SEO tactics. This role requires a strong understanding of SEO best practices, collaboration with local teams, and a proactive approach to industry trends.

Qualifications

• 3+ years of hands-on experience in on-page SEO, particularly in iGaming or sports betting.
• Strong knowledge of SEO best practices and performance tracking.
• Experience with custom CMS platforms and SEO tools.

Responsibilities

• Develop and execute localized SEO strategies for iGaming markets in Canada.
• Optimize on-page elements including meta titles, descriptions, and keyword integration.
• Monitor performance metrics and stay updated on Google algorithm changes.

Skills

On-page SEO

Content optimization

Performance tracking

Collaboration

Analytical mindset

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Job description

Our client is a digital services provider operating within the iGaming field. They are looking for a Senior SEO Specialist with expertise in iGaming markets across Canadian market. The ideal candidate will lead localized SEO strategies, optimize branded and non-branded traffic, and implement advanced technical SEO tactics to drive organic growth.

This role requires experience in gray-hat SEO strategies, mirror websites, and alternative domain techniques, with a strong understanding of Googles algorithms and ranking factors.

Responsibilities:

• Develop and execute SEO strategies for iGaming markets in Canada, focusing on casino, sports, and event driven content.

• Collaborate with local content creators and the country team to plan, optimize, and structure SEO-friendly content that aligns with brand objectives and seasonal trends.
• Optimize all on-page elements to ensure top performance, including meta titles and descriptions, internal linking, schema markup, content hierarchy, and targeted keyword integration.
• Drive the ranking and promotion of generic (non-branded) keywords to boost organic traffic and enhance visibility in relevant search results.
• Perform regular on-page audits, analyzing crawlability, duplicate content, cannibalization, and content freshness.
• Identify content gaps, perform keyword research, and map keywords to landing pages to maximize reach and user intent.
• Monitor and report on performance metrics (CTR, bounce rate, rankings, etc.) using tools like Google Search Console, GA4, and third-party SEO platforms.
• Stay ahead of Google algorithm changes and industry trends specific to iGaming and sports content.
• Collaborate with the Senior SEO Specialist to align with broader SEO goals, share insights, and support cross-market initiatives.

Qualifications:

• 3+ years of hands-on experience in on-page SEO, within the iGaming or sports betting industry.
• Experience with local SEO in Canada.
• Strong knowledge of SEO best practices, content optimization, and performance tracking.
• Experience working with custom created CMS platforms.
• Proficient with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, GSC, GA4).
• Excellent understanding of search intent, content structure, and how to drive organic traffic via content-led strategies.
• Analytical mindset with a proactive attitude and attention to detail.
• Strong collaboration and communication skills ability to work with local and global teams.

Nice to Have:

• Familiarity with French content SEO or multilingual content management.
• Understanding of compliance requirements in iGaming markets.