Senior Officer - Marketing

Halton District School Board; Burlington; On-site; CAD 82,000 - 99,000; Full time

Job summary

The Halton District School Board seeks a Senior Officer Marketing to enhance its brand and community engagement. This role involves developing strategic marketing initiatives, managing social media, and supporting student recruitment efforts. The ideal candidate will have a Bachelor's degree and experience in marketing within the education sector.

Benefits

Funding for professional development

Work from Home opportunities

Qualifications

• Proven experience (3-5 years) in marketing, branding, and communications.
• Experience leading comprehensive marketing campaigns using digital and print materials.
• Strong research and writing skills with a knack for storytelling.

Responsibilities

• Campaign creation and execution targeting students, staff, and families.
• Oversee management of school social media platforms and website content.
• Conduct market research and analyze data on marketing efforts.

Skills

Strategic Thinking Skills

Communication

Problem Solving Skills

Team Player Spirit

Education

Bachelor's degree in marketing, business, communications or related field

Job description

Salary Range : Band 6 $82441.00 $98312.00

Location : Communications & Engagement J. W. Singleton Education Centre

Work Schedule : 35 hours / week 12 months / year

Effective Date : ASAP

Position Summary :

The Halton District School Board is looking for a dedicated creative and strategic marketing professional. The Senior Officer Marketing will play a pivotal role in shaping and communicating the HDSBs identity brand program offerings and value to internal and external audiences focusing on strategic marketing efforts that directly support schools to drive engagement and foster community relationships. The individual will have versatile skills to lead efforts to directly support student recruitment and retention and connect meaningfully with students staff and families and the broader community through coordinated and innovative marketing strategies that showcase the HDSBs strengths highlight successes and support student success in alignment with the MultiYear Strategic Plan. The individual will be instrumental in crafting a unified narrative that positions the HDSB as the top choice for education in Halton and beyond contributing to the short and longterm success and growth of the school board.

The HDSB has a Work from Home Administrative Procedure . In accordance with this Administrative Procedure and with the approval of the immediate supervisor employees who work at HDSB administrative sites may work from home for up to 50% of their regularly scheduled hours. Work from Home arrangements may change based on the future needs of the Board. The HDSB offers funding for professional development in accordance with the Terms and Conditions of Employment for management and administration support staff.

Key Responsibilities :

Campaign creation and execution plan and implement marketing campaigns targeting students staff families. Also includes training staff and equipping staff with resources to effectively market and communicate to key audiences

Social media and content management oversee management of school social media platforms and website content to ensure active relevant coordinated and timely content and engagement.

Conduct market research and collect and analyze data on digital and other marketing efforts

Content creation and branding support the HDSBs efforts in storytelling (writing video news releases newsletters website copy graphics etc.) by creating compelling content for various platforms.

Event promotion and management support promotion and marketing of school events and programs that engage students and families and community involvement.

Media relations enhance relationships with local media to promote initiatives and storytelling.

Qualifications :

Bachelors degree in marketing business communications or a related field

Proven experience (35 years) in marketing branding advertising and communications preferably within the education sector or a nonprofit environment

Experience leading comprehensive marketing campaigns using digital and print materials

Strong research and writing skills with a knack for storytelling

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A team player with excellent interpersonal skills and the ability to collaborate effectively with many stakeholders

Familiarity with K12 education systems school boards and educational programs is highly desirable and preferred

Strategic Marketing : Ability to develop and implement comprehensive marketing strategies aligned with the HDSBs goals and MultiYear Strategic Plan

Brand Management : Experience in shaping and maintaining a strong organizational identity and brand

Communication Skills : Excellent verbal and written communication skills for crafting narratives and engaging diverse audiences

Content Creation : Proficiency in creating compelling content (e.g. written and video) for various platforms including social media newsletters and promotional materials.

Digital Marketing : Familiarity with digital marketing tools and strategies including social media management

Data Driven : Experience collecting and analyzing data to inform and drive campaigns

Creativity : Innovative thinking to develop unique marketing initiatives that showcase the HDSBs strengths

Collaboration : Experience working in crossfunctional teams to support schools programming and initiatives.

Preferred :

Education Sector Knowledge : Understanding of the education landscape and challenges faced by schools and communities.

Event Planning : Experience in organizing community engagement events and promotional activities.

Applications along with your resume and other supporting documents must be submitted through Apply to Education by 4 : 00 pm on Thursday May 22 2025

Job Category : Management & Professionals Job Code #

We thank all applicants for their interest in opportunities with the Halton District School Board. Contact will be made with applicants whose experience and qualifications most closely match the requirements of the position. Communication with shortlisted applicants will be made through the email address provided on the applicants Apply To Education profile page.

First consideration for posted vacancies will be given to qualified applicants from the employee group in which the vacancy occurs.

Applicant Self Identification Questions :

As part of the recruitment and selection function the HDSB will collect voluntary self identification data from applicants in accordance with the Ontario Human Rights Code HDSBs Teacher Hiring Practices Administrative Procedure HDSBs Employment Equity Policy and Ontarios Anti Racism Data Standards :

Personal information on this form is collected under the authority of the AntiRacism Act 2017 S.O. 2017 c. 15 in compliance with the Municipal Freedom of Information and Protection of Privacy Act R.S.O. 1990 c. M.56. In accordance with HDSBs Employment Equity Policy personal information collected on this form will aim to achieve an inclusive diverse and representative workforce. It works to intentionally identify and remove barriers for equitydeserving communities at each stage of the hiring process. Encouraging diversity of the workforce in the school board is vital because the workforce should be reflective and representative of the community.

Although hiring policies must adhere to the qualification requirements set out in applicable Regulations (eg. Regulation 298 Operation of Schools General) and any applicable collective agreement provisions the Board recognizes the importance of the following when developing its selection and evaluation criteria :

valuing applicants additional experience lived experience skills backgrounds and perspectives; and

granting first consideration where the skills ability and qualifications of the applicants are relatively equal to applicants who selfidentify as members of historically underrepresented communities.

We encourage you to respond to our voluntary applicant selfidentification questions. This data will inform our understanding of the diversity of our applicant pool as well as the progress of applicants throughout the hiring process. This data will inform our goals strategies and actions and our progress towards creating and sustaining an inclusive and equitable workforce. Any information that you provide in response to these questions will be referred to during the hiring process for this position and will be shared with the hiring manager and / or committee members responsible for the hiring process.

The section includes questions from Ontarios AntiRacism Data Standards (Standards 2017). The Standards were established to help identify and monitor systemic racism and racial disparities within the public sector. The Standards establish consistent effective practices for producing reliable information to support evidencebased decisionmaking and public accountability to help eliminate systemic racism and promote racial equity (adapted from Ontarios AntiRacism Data Standards 2017).

Questions about this collection may be directed to Dixon Mohammed Manager Recruitment Selection and Staffing at

Accommodation :

Upon request we will provide reasonable accommodations for candidates who have temporary or permanent disability or who otherwise require accommodations based on the protected grounds highlighted in the Ontario Human Rights Code in respect to the recruitment and selection process.

Wellness :

The HDSB is committed to providing a respectful and healthy work environment.

Required Experience :

Senior IC

Key Skills

Business Intelligence,Customer Services,Business Analysis,Business Administration,Business Management,Business Solutions,Communication,Business Operations,Business Sales,Relationship Management,Client Services,Strategic Thinking Skills,Team Player Spirit,Problem Solving Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 82441 - 98312

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