Sr. Manager, Marketing Data Science

Thumbtack; Ontario; Remote; CAD 90,000 - 130,000; Full time

Job summary

Thumbtack is seeking a Senior Manager of Marketing Analytics to lead its analytics team. This role involves driving data-driven marketing strategies, managing a team of analysts, and collaborating with various departments to enhance analytics capabilities. The ideal candidate will have extensive experience in analytics and a strong track record in marketing programs.

Benefits

Virtual-first working model

20 holidays

In-person events

Qualifications

• 7+ years of analytics experience, including 3+ years in management.
• Proven track record in growth or ROI-focused marketing programs.
• Experience with experiments, lift tests, and measurement techniques.

Responsibilities

• Drive analytics for a performance-focused marketing program.
• Define marketing metrics and measurement methods.
• Manage, mentor, and recruit a high-performing team of marketing data scientists.

Skills

Analytical skills

Technical skills

Communication skills

Management skills

Job description

At Thumbtack, we have built a rigorous, data-driven Marketing program that uses a combination of quantitative data, sophisticated technology, and human ingenuity to bring users to Thumbtack and keep them coming back. As our Senior Manager of Marketing Analytics, you will be the senior-most marketing leader on our Analytics team. You will partner directly with Marketing leadership to define and execute against an analytical agenda that equips and empowers our Marketing program to set and achieve rigorous, ambitious goals. You will lead and grow a team of marketing analysts embedded in a Marketing team that is industry-leading in its commitment to analytical rigor and culture of accountability for business impact.

Responsibilities

1. Drive analytics for a performance-focused marketing program, enabling data-driven goal setting and achievement.
2. Define marketing metrics, measurement methods, and experimentation processes across paid and non-paid channels.
3. Influence senior decision-making by representing both Marketing and Analytics perspectives credibly.
4. Partner with Finance, Business Analytics, MarTech, Applied Scientists, and Marketing teams for reporting, forecasting, and planning.
5. Collaborate with analysts and engineers to improve analytics infrastructure, including data pipelines and predictive models.
6. Manage, mentor, and recruit a high-performing team of marketing data scientists.
7. Work with other DS leaders to evolve and improve Thumbtack’s analytics culture in a fast-paced environment.

What you’ll need

If you don't think you meet all criteria but are interested, please apply. We value enthusiasm and potential over perfect matches.

• 7+ years of analytics experience, including 3+ years in management.
• Proven track record of impacting business through analytics in growth or ROI-focused marketing programs.
• Strong analytical and technical skills, with a hands-on approach.
• Experience with experiments, lift tests, attribution, and other measurement techniques.
• Effective management skills: prioritization, coaching, and empowering analysts.
• Strong communication skills and ability to build cross-functional relationships with leadership.

Thumbtack is a virtual-first company, allowing you to work from approved locations across the US, Canada, or the Philippines.

• Learn more about our virtual-first working model.
• Includes in-person events, 20 holidays, and other benefits.