Performance Marketing Analyst

SMS Equipment Inc.; Alberta; Hybrid; CAD 90,000 - 98,000; Full time

Job summary

A leading company in the heavy equipment industry is seeking a Performance Marketing Analyst to lead SEM and PPC strategies. This role involves managing analytics, optimizing campaigns, and driving marketing performance. If you're data-driven and thrive in a fast-paced environment, apply now to join a supportive team that values professional growth and impactful work.

Benefits

Competitive wages

Comprehensive group benefits plan

RRSP match

Professional growth opportunities

Qualifications

• Minimum 5 years of digital marketing experience focused on SEM and PPC.
• Experience with Google products and paid social platforms.

Responsibilities

• Manage SEM and PPC strategies, optimizing digital marketing performance.
• Analyze marketing performance to identify trends and opportunities for growth.

Skills

Strategic thinking

Creative problem solving

Excellent communication

Analytical skills

Organizational skills

Education

Bachelor's degree in commerce, marketing, statistics, or related field

Tools

Google Analytics

Google Ads

Google Tag Manager

HubSpot

Job description

Are you a data-driven marketer who loves turning insights into action? SMS Equipment is looking for a Performance Marketing Analyst to lead our search engine marketing (SEM) and pay-per-click (PPC) strategies, working both internally and with external vendors to drive campaign success. In this role, you will manage reporting and analytics, uncover key trends, and optimize digital marketing performance to maximize ROI. If you thrive in a fast-paced environment and enjoy working with data, technology, and digital strategy, we want to hear from you.

The salary for this position is $90,000 - $98,000.

This role is based out of Acheson, AB and offers a hybrid work arraignment.

Responsibilities include but are not limited to :

• Data Collection & Research

You will gather, organize, and maintain data from all marketing channels, including offline, owned, paid, and organic sources. Conducting competitor research and analyzing customer behavior will be key to supporting marketing strategies. You will also ensure data accuracy across systems like HubSpot, CRMSeries, and Google Analytics , while upholding data integrity and privacy compliance.

• Analytics & Insights

You will analyze marketing performance to identify trends and opportunities for growth. Your insights will drive strategic decisions and campaign optimizations, ensuring alignment with business objectives. Additionally, you will set and track key performance indicators (KPIs) to measure marketing effectiveness.

Developing and maintaining interactive dashboards will be a crucial part of the role. You will track website traffic, conversions, email marketing performance, and ad engagement, providing regular reports with actionable recommendations.

• SEM & PPC Campaign Management

You will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta . Running A / B and multivariate tests, collaborating with external agencies, and adjusting budgets based on performance metrics will be key to ensuring campaign success.

Staying up to date on emerging digital marketing trends, tools, and best practices is essential. You will also participate in industry workshops and internal training , including SMS Equipment's heavy equipment industry education , to remain in tune with customer needs.

Qualifications :

The successful candidate will have a Bachelor's degree in commerce, marketing, statistics, or a related field with a minimum of 5 years of digital marketing experience with a focus on SEM and PPC. Additional qualifications include :

• Strategic thinking and creative problem solving with a strong ability for campaign planning and forecasting.
• Experience with Google products , including GA4, Google Tag Manager, and Google Ads.
• Familiarity with paid social platforms, particularly LinkedIn and Meta .
• Excellent verbal and written communication skills, with strong interpersonal abilities.
• Demonstrated ability to craft compelling narratives that simplify complex concepts into clear and engaging formats tailored for the target audience.
• A solutions-oriented team player who thrives in both collaborative and independent work environments.
• Excellent analytical, organizational, and time management skills, with a keen attention to detail.

Why Join Us?

• Impactful Work : Play a key role in shaping our digital marketing strategies and driving real business results.
• Professional Growth : Access training, mentorship, and industry learning opportunities.
• Supportive Team : Work in a collaborative, innovative, and data-driven environment.
• Hybrid Work : Enjoy a flexible work arrangement based out of Acheson, AB.

As part of our recruitment process you may be required to complete the following :

• Reference Check

At SMS Equipment, safety is one of our values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices, when completing all tasks.

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest, however only those selected for interview will be contacted.

SMS Equipment offers rewarding careers in the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world-class quality in our product offerings and customer service. A few of the many benefits of working with SMS Equipment include : competitive wages, comprehensive group benefits plan and RRSP match.